- Media Agency Reviews-Ad Tech Buyer Beware
MAD, Joe Germscheid - Monday, June 29, 2015
It's hard to keep up with all of the major brands reviewi ...
- Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor
MediaDailyNews, Joe Mandese - Monday, June 29, 2015
Mediaocean, the primary processor of Madison Avenue's media buys, has sold ...
- 45% Of Display Ads Bought Via Programmatic In UK
Real-Time Daily, Tyler Loechner - Monday, June 29, 2015
Nearly half (45%) of online display ads purchased in the UK ...
- Pacific Hospitality Group Taps MeringCarson For Branding Duties
MAD, Larissa Faw - Wednesday, June 24, 2015
The hotel management and investment company selected the California agency for ...
- Multiple Media Reviews -- New Relationships, Or The Start Of Celibacy?
London Blog, Sean Hargrave - Wednesday, June 24, 2015
Major media reviews are the talk of Cannes this week. While th ...
- If Media Costs Are Down, How Come Agency Fees Are Up?
London Blog, Sean Hargrave - Friday, June 19, 2015
Agencies claim to be more transparent than ever as they slice t ...
- ANA Issues RFP For 'Transparency' Study: Will Examine All Media Practices, Including Rebates
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The Association of National Advertisers has issued a request for proposals f ...
- Hill Holliday Spins Media Services Into New Shop, Invests In Programmatic
Around the Net in Real-Time, Tyler Loechner - Monday, June 15, 2015
Hill Holliday has spun out its media-buying and planning operations into ...
- StrawberryFrog Named U.S. AOR For Sun Trust Banks
MAD, Larissa Faw - Monday, June 15, 2015
StrawberryFrog will lead SunTrust's strategic and creative work for the overall bra ...
- Lidl Calls Media Review
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
Lidl, the discount supermarket chain, has called a review of its med ...
- ANA Commissioning Wide-Ranging Study On Media Buying
MAD, Steve McClellan - Thursday, June 11, 2015
The Association of National Advertisers is hiring a consultant to do ...
- ANA Study Likely To Dive Into Programmatic Practices
RTBlog, Tyler Loechner - Friday, June 12, 2015
The Association of National Advertisers' decision to commission a study looking in ...
- Dentsu Aegis And SMG To Go Head To Head In Mondelez Global Review
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Mondelez International, the owner of Cadbury and Oreo, has kicked off ...
- Publicis Adds Australia's Match Media To Blue 449 Network
MAD, Larissa Faw - Wednesday, June 3, 2015
Publicis Groupe launched the Blue 449 network in February with the rebrandi ...
- IAB Starts A New Video Board Of Advisors
Online Video Daily, P.J. Bednarski - Thursday, June 4, 2015
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellen ...
- AOL, DataXu, Turn, The Trade Desk, AppNexus Named 'Leaders' In Forrester DSP Report
Real-Time Daily, Tyler Loechner - Wednesday, June 3, 2015
AOL, DataXu, Turn, The Trade Desk and AppNexus offer the most comprehensi ...
- The Oligopoly Response To Media Fragmentation
Online Spin, Cory Treffiletti - Wednesday, June 3, 2015
For all the talk of fragmentation in media, isn't it funny h ...
- Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House
Real-Time Daily, Joe Mandese - Tuesday, June 2, 2015
The programmatic media-buying marketplace is growing rapidly, but it is rising fast ...