- Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
MediaDailyNews, Joe Mandese - Thursday, July 30, 2015
In what likely is the first comprehensive analysis of actual data fr ...
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
TubeMogul, a programmatic ad tech company that went public last year, ...
- TV Will Be Bigger Than Ever: Q&A With WideOrbit's Eric Mathewson
MediaDailyNews, Charlene Weisler - Friday, July 24, 2015
Eric Mathewson, CEO of WideOrbit, started his career in another numbers-intensive industr ...
- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
Real-Time Daily, Joe Mandese - Wednesday, July 22, 2015
In an effort to "de-risk" the cost of buying media, a mobi ...
- No Doubt A Bot It
RTBlog, Joe Mandese - Wednesday, July 22, 2015
Magnetic CEO James Green says his firm has figured out a simpl ...
- U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
MediaDailyNews, Joe Mandese - Monday, July 20, 2015
Madison Avenue's media spending declined in June, a month that historically begi ...
- Virgin Active Calls Media Review
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
The incumbent on the media account, estimated to be worth GBP3 millio ...
- Just Eat Hands GBP6m Media Brief to M/SIX
Around the Net In MAD London, Sean Hargrave - Friday, July 17, 2015
Havas Media is the incumbent on the business, having held the accou ...
- GSK Launches $1Billion-Plus Global Media Review
MAD, Steve McClellan - Monday, July 13, 2015
The review comes amid a record year for formal media assessments, wi ...
- David Llloyd Moves GBP6.5m Planning And Buying Account To Blue 449
Around the Net In MAD London, Sean Hargrave - Monday, July 13, 2015
Blue 449, the Publicis Groupe agency formerly known as Walker Media, w ...
- Moving Past The Echo Chamber Of Our Own Jargon
Online Spin, Dave Morgan - Friday, July 10, 2015
GRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- The Ironic Sophistication Of Viewability
Programmatic Insider, Tom Triscari - Thursday, July 9, 2015
Why do marketers buy display advertising? Why do they deal with su ...
- Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
MAD, John Billett - Tuesday, July 7, 2015
Media agency holding company deals with media owners generate discounts of whi ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Wednesday, July 8, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Instead Of Taking Ad Tech In-House, Lenovo Is Giving Ultimatums
RTBlog, Tyler Loechner - Wednesday, July 8, 2015
Unlike other large brands that have taken programmatic ad technologies in-house ...
- Did You Hear The One About A Consulting Shop Winning A Media Agency AOR?
Online Spin, Cory Treffiletti - Wednesday, July 1, 2015
A few weeks back, I wrote a column about the evolution ...