- Programmatic TV: What's Gross Got To Do With It?
Audience Buying Insider, Mitch Oscar - Friday, August 28, 2015
On the phone the other day trying to advance a local programmat ...
- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV Buying
Real-Time Daily, Tyler Loechner - Monday, August 24, 2015
Earlier this summer, Gabe Greenberg left his post as general manager ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Real-Time Daily, Tyler Loechner - Friday, August 21, 2015
If Verizon's recent acquisition of AOL was any indication, telcos are interest ...
- Why the Traditional TV Buyer Will Never Use Programmatic TV
MediaDailyNews, Andreas Schroeter - Thursday, August 20, 2015
With everyone predicting the rise of programmatic TV, the current challenge ...
- Horizon, Innocean Launch Global Media Agency Canvas
MAD, Larissa Faw - Monday, August 17, 2015
Canvas Worldwide will have two main offices in Los Angeles and N ...
- Mobile Video Is The Future Of Mobile Advertising
Mobile Marketing Daily, Ben Frederick - Monday, August 17, 2015
The Interactive Advertising Bureau has released a report showing that mobile advertisi ...
- App Installation Varies On Monthly Basis
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 11, 2015
The cost of convincing consumers to install your app varies significantly fr ...
- Lionsgate Drops MEC For Carat
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
Lionsgate, the film distributor, has appointed Carat to handle its media planni ...
- Lidl Appoints Starcom To GBP70m Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Starcom won the account following a competitive pitch involving five agencies, includi ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...
- Verizon's Spending Spree Signals Death To The Ad Ecosystem
MediaDailyNews, Lorne Brown - Tuesday, August 4, 2015
Digital advertising today is lucrative for agencies and vendors, but costly a ...