- Until Media Flows Digitally, Unity Metrics Impossible
On Media, Diane Mermigas - Friday, June 27, 2008
In the absence of a universal form of media measurement--which isn't comi ...
- Demo Breakdowns: NBC Touts Online TV Data
MediaDailyNews, David Goetzl - Thursday, June 26, 2008
NBC said Wednesday it would release traffic data for the online strea ...
- TiVo, TRA To Measure Purchases Based On Ad Exposure
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, June 25, 2008
TiVo said Tuesday it has reached an agreement with a marketing resear ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Cornucopia of April Online Web and Video Viewers and Brands
Research Brief, Jack Loechner - Friday, June 6, 2008
Total Website user data for April, including detailed findings for viewers a ...