- Media Out: Walmart Splits With PRISM
MediaDailyNews, Erik Sass - Wednesday, December 31, 2008
Walmart is withdrawing from the consortium of retailers, packaged-goods manufacturers and agenci ...
- Nielsen's In-Store Ad Service Loses Walmart
Around the Net In Media, Joan Voight - Wednesday, December 31, 2008
Walmart has pulled out of Nielsen's PRISM, an upcoming syndicated-data service th ...
- Status of Media Jobs? Not So Good
Around the Net In Media, Joan Voight - Monday, December 29, 2008
Media-related jobs have been declining for the last seven years, and 20 ...
- Nielsen Delays Local People Meter Plan
Around the Net In Media, Joan Voight - Thursday, December 18, 2008
Nielsen is hitting the pause button on the rollout of its loc ...
- DirecTV, TNS Measure Discovery's Audience
MediaDailyNews, David Goetzl - Wednesday, December 17, 2008
As researchers clamor for (arguably) firmer viewing metrics that come directly fr ...
- Hallmark, Nielsen Strike Unique Deal To Measure Baby Boomer Viewers, Purchases
MediaDailyNews, Wayne Friedman - Wednesday, December 10, 2008
Hallmark Channel has struck a first-of-its-kind deal with Nielsen Company's NielsenConnections th ...
- CBS: Advertisers Want Consumer-Buying Info
Around the Net In Media, Joan Voight - Tuesday, December 9, 2008
TV networks traditionally base their sales pitches to advertisers on the demographi ...
- NGC First To Get Nielsen DigitalPlus
MediaDailyNews, - Tuesday, December 2, 2008
The National Geographic Channel will be the first network to receive informati ...