- Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger The Audience, The Bigger The Discrepancy
MediaDailyNews, Joe Mandese - Thursday, April 30, 2009
Nielsen Wednesday began informing advertisers, agencies and television networks that rely ...
- Scripps Gets Second-By-Second Ratings From TNS
MediaDailyNews, David Goetzl - Thursday, April 23, 2009
Scripps Networks Interactive has inked a deal giving it access to second-by-seco ...
- Online Merchants Targeting, Tweaking and Testing
Research Brief, Jack Loechner - Thursday, April 23, 2009
According to the e-tailing group's 8th Annual Merchant Survey in the fir ...
- Digital Billboards Hold Driver's Attention
Research Brief, Jack Loechner - Tuesday, April 21, 2009
According to a study by the Center for Crash Causation and Hum ...
- TiVo Introduces C3 Ratings For Local Markets
MediaDailyNews, David Goetzl - Monday, April 20, 2009
As local buyers clamor for the same commercial ratings used in t ...
- Reliable Tradeshow Audit Info Important to Exhibitors
Research Brief, Jack Loechner - Wednesday, April 15, 2009
According to Forrester Consulting Services for American Business Media, of marketers' budge ...
- Rentrak Strikes HDNet Deal
MediaDailyNews, Wayne Friedman - Tuesday, April 7, 2009
Rentrak has struck its second deal to date for its TV Essentia ...
- Similar TV/Online Metrics: YuMe's Internet GRP Key To Ad Buying
MediaDailyNews, David Goetzl - Monday, April 6, 2009
Consumer hunger for online video soars and advertisers are eager to shi ...
- Nielsen Sample Hits New Quality High, Unclear If Economy Is A Factor
MediaDailyNews, Joe Mandese - Monday, April 6, 2009
Amid negative economic news, and in the wake of a substantial workfor ...