- Counterpoint: Long Live LIVE
MediaDailyNews, Sam Armando - Friday, January 29, 2010
Despite some stations claims to the contrary, agencies do not want ...
- Nets In Rerun Mode, Fox Airs Original Episodes
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
TV network programmers took a break before heading into the big Februa ...
- Boomers Major TV Users
Around the Net In Media, Fern Siegel - Thursday, January 28, 2010
Baby boomers are big media users -- and TV dominates with th ...
- Live Ratings Only Viable Metric For Now
MediaDailyNews, Lyle Schwartz - Wednesday, January 27, 2010
While GroupM agrees that live ratings are not a long-term viable metr ...
- Rentrak's 'Stickiness' Mines TV Value On Granular Level
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Rentrak's "Stickiness Index" has been in operation for about six months, a ...
- Telemundo: Hispanics Aware Of Census Process
MediaDailyNews, David Goetzl - Wednesday, January 27, 2010
As Telemundo counts on this year's census to show growth among t ...
- Fox Wins January, May Grab Season
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
It's still early, only January -- but the end of the seas ...
- CIMM Enlarges Member Base, Creates Set-Top Analysis
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
The Coalition for Innovative Media Measurement added a couple of advertisers a ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Brand Comfort: Online Ads Asked To Adopt Off-line Metrics
MediaDailyNews, Laurie Sullivan - Monday, January 25, 2010
Young-Bean Song, senior director at Microsoft Advertising Institute, says the online indust ...
- Major Ad Groups Endorse Live-Only Ratings, Reject Nielsen Stance
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
The two major advertising groups -- the ANA (Association of National Advertiser ...
- Nielsen Unveils Plan To Add Online Viewing To C3 Ratings
MediaDailyNews, Joe Mandese - Friday, January 22, 2010
Nielsen Friday announced plans to merge online viewing of TV programs in ...
- Only in America
Online Media Daily, George Simpson - Monday, January 25, 2010
The Kaiser Family Foundation released a study this week that said ...
- Dust-Up Flares Over New ComScore System
Online Media Daily, Mark Walsh - Sunday, January 24, 2010
Comscore defended its adoption of a "hybrid" method of counting Web traffi ...
- The Local Currency Debate
MediaDailyNews, Janice Finkle-Greene - Wednesday, January 20, 2010
Despite some agency claims to the contrary, Nielsen's decision to replace t ...
- Conan's Last Shows Are Sellouts
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
Looking to buy a TV commercial in the last episodes of "T ...
- Leno: The Only Surprise Is That Anyone Was Surprised
MediaDailyNews, Steve Sternberg - Thursday, January 21, 2010
The ratings among adults 18-49 and 25-54 for both Jay Leno ...
- Nielsen: Super Bowl Ads Drive Web Traffic
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
As Super Bowl advertisers look for spots to reverberate beyond the gam ...
- Black Crow Signs 3 Stations for Nielsen Radio Ratings
MediaDailyNews, Erik Sass - Wednesday, January 20, 2010
The battle between radio ratings incumbent Arbitron and newcomer Nielsen handed t ...
- CW's 'Life' Builds Audience, CBS Sitcoms Up
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Both CBS Corp. broadcast networks had a strong Monday. CBS had anoth ...
- 'Globes,' NFL Draw Big Numbers
MediaDailyNews, Wayne Friedman - Monday, January 18, 2010
Some big TV programming brought viewers back on a mid-January Sunday: N ...
- Cablevision Issues Don't Impact Food, HGTV Ratings
MediaDailyNews, David Goetzl - Friday, January 15, 2010
Scripps Networks has been pouring on the vitriol in its dispute wi ...
- 'Leno' Woes: NBC Local TV Battered By 25% Audience Drop
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2010
Late NBC local TV newscasts airing after "The Jay Leno Show" ha ...
- NJ Senator Wants PPM Investigation
MediaDailyNews, Erik Sass - Wednesday, January 13, 2010
Some members of Congress are not reacting well to the revelation th ...
- 'Idol' Holds Steady, 'Loser' Crushed
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2010
If one barometer of network TV's health comes with its biggest-rated sho ...
- Arbitron CEO Canned, PPM Shot Down In 21 Markets
MediaDailyNews, Erik Sass - Tuesday, January 12, 2010
It's been a rough week for media research firm Arbitron, which s ...
- Skarzynski Resigns As Arbitron Chief, Replaced By Meredith's Kerr
MediaDailyNews, Joe Mandese - Monday, January 11, 2010
Michael Skarzynski has resigned as president-CEO of media audience measurement firm Arbitro ...
- Few DVR Ads Actually Seen
Around the Net In Media, Fern Siegel - Sunday, January 10, 2010
Buyers and networks have been negotiating upfront buys on Nielsen's C3 rating ...
- Nielsen Resumes National Client Meeting, Albeit A Consolidated One: Combines Media, Consumer Focus
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
In a sign that the economic health of the media industry m ...
- 'Idol' Still Reigns, But Audience Ages
MediaDailyNews, Wayne Friedman - Wednesday, January 6, 2010
Going into its ninth season, "American Idol" looks to continue its winni ...