- Olympics Beats Rivals, But Game Numbers Slipping
MediaDailyNews, Wayne Friedman - Friday, February 26, 2010
NBC's "XXI Winter Olympics" is claiming another win against network programming champi ...
- Olympics Grabs More 55+ Viewers, Drop In Key Demos
MediaDailyNews, Wayne Friedman - Thursday, February 25, 2010
Nielsen says ratings for the Olympics are indexing the highest among old ...
- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- Experts Debate 'Ickiness' Of Web, Mobile Measurement
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics &am ...
- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, sa ...
- Forced To Use PPM, Minority Radio Broadcasters Vow Retaliation
MediaDailyNews, Erik Sass - Tuesday, February 23, 2010
With client relationships like this, who needs enemies? The legal, regulatory a ...
- Olympics Score, But Not As In Past
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Though NBC's Vancouver Olympics continues to easily beat the competition in viewershi ...
- CBS Puts 'Boss' In Charge Sundays
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
CBS finally making some headway with surprise reality show "Undercover Boss." It ...
- Olympic Hockey Is Blowout For Canadian TV
MediaDailyNews, David Goetzl - Monday, February 22, 2010
Forget about a sunny day in January -- Canadians want their hock ...
- Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
Online Media Daily, Joe Mandese - Tuesday, February 23, 2010
It may have seemed like a no-brainer when Publicis' VivaKi unit leak ...
- Olympics Own Prime Time, 'Grey's' Falters
MediaDailyNews, Wayne Friedman - Friday, February 19, 2010
With fresh programming, ABC braved the world of NBC's big Winter Olymp ...
- Olympics Glides Over 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
With Team USA's biggest Olympic day ever, with its biggest stars getti ...
- 'Idol' Trumps Olympic Viewers
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
The Winter Olympics only got to a silver medal on Tuesday ...
- NBC Tests New Media At Olympics
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
With an estimated 185 million unique viewers over a 17-day period, t ...
- Ratings Gold: Olympics Post Big Results
MediaDailyNews, Wayne Friedman - Tuesday, February 16, 2010
The Vancouver Winter Olympics on NBC continues its ratings streak. Monday's covera ...
- Scarborough Adds Cell-Phone Sampling, Reaches Younger Demos
MediaDailyNews, Erik Sass - Tuesday, February 16, 2010
Scarborough Research is adding cell phone-only household samples to 20 markets cover ...
- Multitaskers: More Viewers Watched Super Bowl, Surfed Net
MediaDailyNews, Wayne Friedman - Monday, February 15, 2010
Concerning the NFL big game this year, the Nielsen Company says the ...
- ABC.com Debates NBC's Top Claim
MediaDailyNews, Wayne Friedman - Friday, February 12, 2010
Which TV network is No. 1 when it comes to its respecti ...
- 'Survivor' Knocks 'Grey's' From Top Spot
MediaDailyNews, Wayne Friedman - Friday, February 12, 2010
A rare head-to-head meeting of CBS' "Survivor" and ABC's "Grey's Anatomy" result ...
- Site Specific: Nielsen, ANA Test New Individual TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, February 11, 2010
Marketers requesting more specific TV commercial ratings may have their wish grante ...
- Ellen Gives 'Idol' A Generes Bump
MediaDailyNews, Wayne Friedman - Wednesday, February 10, 2010
The start of Ellen DeGeneres' reign on "American Idol" -- as we ...
- Super Bowl S*M*A*S*H*E*S Record
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
For the third year in a row, the Super Bowl has h ...
- Rentrak Wants Every Market To Discover Columbus
MediaDailyNews, David Goetzl - Monday, February 8, 2010
As Rentrak looks to expand its ratings service for local TV, C ...
- Magazine Newsstand Sales Slip 10%
MediaDailyNews, Erik Sass - Monday, February 8, 2010
A survey of circulation data for 115 leading consumer magazines from t ...
- Sweeps Begins, ABC On Top, NBC Improves Sitcom Numbers
MediaDailyNews, Wayne Friedman - Friday, February 5, 2010
February sweeps first night was a tight scramble among three networks ...
- Monthly Mag Revs Down In February
MediaDailyNews, Erik Sass - Wednesday, February 3, 2010
February may not be the cruelest month, but it wasn't especially ni ...
- Grammys Sing, Ratings Hit High Note
MediaDailyNews, Wayne Friedman - Monday, February 1, 2010
CBS' "52nd Grammy Awards" saw TV ratings shoot up an eye-opening 3 ...
- Touchdown: Pro Bowl Scores More Viewers, Ratings
MediaDailyNews, David Goetzl - Monday, February 1, 2010
The NFL is becoming so popular that even its all-star game ...