- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- 'Survivor' Remains Tough, 'Vampire' Bites Competition
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
Coming into the home stretch of the 2009-2010 season, the broadcast networ ...
- Nielsen Test Could Lead To Commercial Ratings in Local Markets
MediaDailyNews, David Goetzl - Thursday, April 29, 2010
Nielsen plans a test to determine whether set-top-boxes can help upgrade ratin ...
- Nielsen Turns The 'Channel' Off, Permanently
MediaDailyNews, Joe Mandese - Thursday, April 29, 2010
In a move that is a bit ironic and very symbolic f ...
- Nielsen: More TV In Homes
MediaDailyNews, Wayne Friedman - Wednesday, April 28, 2010
For video consumers, it's not only a case of more new digit ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuni ...
- Some TV Viewer Loss Blamed On Video Games
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
Television viewer erosion is the result of a fractionalized viewership -- whi ...
- Nielsen Goes Public On Plans To, Well, Go Public
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
After years of operating under as a quasi private company controlled ...
- NAA Bonanza: Newspaper Web Sites Draw 74 Million
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors p ...
- ABC To Audit Newspapers On Mobile
MediaDailyNews, Erik Sass - Friday, April 23, 2010
Acknowledging the growing number of readers that interact with newspaper content v ...
- ESPN Grabs Another NFL Ratings Record
MediaDailyNews, Wayne Friedman - Friday, April 23, 2010
With its first live prime-time showing of the NFL draft, ESPN grabb ...
- Arbitron, PPM Coalition Make Peace
MediaDailyNews, Erik Sass - Thursday, April 22, 2010
The long-running dispute between Arbitron and the minority broadcasters represented by t ...
- C3 Ratings Pay Off For Marketers
MediaDailyNews, Wayne Friedman - Tuesday, April 20, 2010
Halfway through the 2009-2010 TV season, marketers continue to be getting mo ...
- Newspapers Generating More Readers Per Copy
MediaDailyNews, Joe Mandese - Friday, April 16, 2010
Contrary to conventional wisdom that newspaper print readership is sagging as ne ...
- Rentrak Adds StationView Clients To Roster
MediaDailyNews, David Goetzl - Thursday, April 15, 2010
In February, Rentrak CEO Bill Livek suggested his company would use ...
- Adgate Sizes Up TV Season, 18-49s Falter
MediaDailyNews, Wayne Friedman - Thursday, April 15, 2010
Death, taxes, and perhaps, a decline in broadcast ratings are some ...
- Canoe Taps WPP's Broussard To Lead Research, Analytics
MediaDailyNews, Joe Mandese - Thursday, April 15, 2010
In a sign that Canoe Ventures has legs and is looking towa ...
- WXCW To Use Rentrak TV Ratings
MediaDailyNews, - Thursday, April 15, 2010
Rentrak Corp. this morning said it signed another local TV station, ...
- Redial: SBS Again Encodes For Arbitron PPM
MediaDailyNews, Erik Sass - Wednesday, April 14, 2010
This week seemed to bring the resolution of the dispute between rad ...
- Fox Is 'Glee'-Ful: Return Hits High Note
MediaDailyNews, Wayne Friedman - Wednesday, April 14, 2010
For Fox, it's a case of the rich getting richer -- n ...
- Under 25s Watch More TV On Web
Around the Net In Media, Fern Siegel - Tuesday, April 13, 2010
Nearly 25% of all young adults are viewing more television content onlin ...
- 'Tudors' Season 4 Premiere Returns Highest Numbers
MediaDailyNews, - Tuesday, April 13, 2010
Premium cable is returning some important numbers of its own. The four ...
- ABC's 'Castle' King Of Its Time Slot
MediaDailyNews, Wayne Friedman - Tuesday, April 13, 2010
ABC continued to have rising fortunes for Monday night. But the mo ...
- Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2010
In a move that will enable the burgeoning digital out-of-home media marketpla ...
- Fans Fore-Gave: Masters Grabs Biggest Cable Telecast To Date
MediaDailyNews, Wayne Friedman - Friday, April 9, 2010
There was plenty of interest from golf fans when Tiger Woods play ...
- Syndicated Shows Fare Better Than Broadcast Rivals
MediaDailyNews, Wayne Friedman - Thursday, April 8, 2010
The 2009-2010 TV season has had its share of lumps, and syndicat ...
- Magna: DVR, Online Steadily Rise
MediaDailyNews, Wayne Friedman - Wednesday, April 7, 2010
Even without a governmental plan to grow the broadband online business, ...
- NCAA 'Madness' Shoots Best Viewership In Years
MediaDailyNews, Wayne Friedman - Tuesday, April 6, 2010
The dramatic -- and almost storybook -- conclusion of the NCAA Men ...
- Nielsen Enters Puerto Rico
MediaDailyNews, - Tuesday, April 6, 2010
Nielsen Co. Monday said it officially launched a new TV audience measureme ...
- TV May Be Everywhere, But Research Is Nowhere
MediaDailyNews, Steve Sternberg - Thursday, April 1, 2010
Our industry now finds itself at a crossroads. The way viewers consu ...