- Holiday Season Online Spending Surpasses $22.7 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 30, 2014
U.S. consumers' online spending via desktops rose 32% to $1.01 billion th ...
- Black Friday No Longer Kickoff For Holiday Shopping
SearchBlog, Laurie Sullivan - Friday, November 28, 2014
Holiday shopping continues to begin earlier, with brands spending more money ...
- NBC Tops TV Rivals
MediaDailyNews, Wayne Friedman - Monday, November 24, 2014
Two months into the new TV season, NBC is sitting on t ...
- IBM, Nielsen Analyze Separate Holiday Shopping Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 24, 2014
Shoppers were online and in stores spending during the weekend prior ...
- Global Media Viewing Up, Mobile Consumption Doubles
MediaDailyNews, Wayne Friedman - Friday, November 21, 2014
Global media consumption rose over six hours per week in 2013 vers ...
- ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms
Social Media & Marketing Daily, Joe Mandese - Monday, November 24, 2014
LinkedIn, not Facebook, is the social network among advertisers, according to resul ...
- ComScore Refines In-App Ad Metrics
MoBlog, Erik Sass - Friday, November 21, 2014
ComScore is expanding its mobile campaign measurement capabilities to include more preci ...
- Social Media Marketers Frustrated With ROI, Lack Of Buy-In
The Social Graf, Erik Sass - Friday, November 21, 2014
A decade into the social media era, the question of return ...
- Nielsen To Measure Netflix, Amazon TV Streams
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2014
Nielsen will begin measuring premium streaming video TV programming from Netflix a ...
- A People Meter For Retail Foot Traffic Launches
MoBlog, Steve Smith - Thursday, November 20, 2014
Leveraging a half million opted-in mobile users, Placed has opened for publ ...
- Sizmek Adopts 'Game Theory' Attribution Via Partnership With Abakus
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Sizmek, an ad management firm, on Thursday announced a partnership with attributi ...
- Who Really Watches Netflix? Nielsen Is About To Tell Us
VidBlog, P.J. Bednarski - Wednesday, November 19, 2014
"The Wall Street Journal" reports that Nielsen is about to begin providi ...
- Nearly Two-Thirds Of Non-Direct Inventory Deemed Non-Viewable
Real-Time Daily, Tyler Loechner - Tuesday, November 18, 2014
The digital ad industry's viewability woes just keep getting bigger. New da ...
- Tablet Market Nears Saturation, Analysts Describe Market As 'Grim'
Marketing Daily, Aaron Baar - Monday, November 17, 2014
"The slowdown has been pervasive, and even the launch of the n ...
- Integral Moves Into Japan Through Partnership With Yahoo
Real-Time Daily, Tyler Loechner - Friday, November 14, 2014
Yahoo Japan has announced a partnership with media measurement firm Integral ...
- Nielsen Calls For Industry To Adopt New Ratings Standards
MediaDailyNews, Megan Clarken - Friday, November 14, 2014
While much of the television program and ad viewing today meet th ...
- NBC Tops All Networks In Prime Time
MediaDailyNews, Wayne Friedman - Wednesday, November 12, 2014
With nearly two months of the TV season complete, NBC still lea ...
- Tribune Media Q3 Revenue Gains Boosted By Stronger Focus On Content, Digital, But Net Income Drops
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2014
Following the spinoff of its print media business, Tribune Media -- n ...
- Cord-Cutters Have Better Engagement With TV Than Average Viewers
MediaDailyNews, Wayne Friedman - Tuesday, November 11, 2014
Cord-cutters love TV -- more so than those not looking to bre ...
- More Research Shows Mobile Looms Large In Holiday Shopping
MoBlog, Erik Sass - Wednesday, November 12, 2014
This week brought more research suggesting that mobile will play a bigg ...
- Adform Adds comScore vCE Metrics To DSP
Real-Time Daily, Tyler Loechner - Tuesday, November 11, 2014
Adform, a Denmark-based demand-side platform (DSP), has announced a partnership with comSco ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Obama Pushes For Net Neutrality, Cable Stocks Drop
MediaDailyNews, Wayne Friedman - Monday, November 10, 2014
With President Obama coming out in favor of strengthening so-called "net neutralit ...
- Broadcast, Cable TV Networks' Ad Revenues Slip In Q3
MediaDailyNews, Wayne Friedman - Monday, November 10, 2014
National TV networks suffered a slowdown in advertising revenue for the thi ...
- Unilever Wants To Pay Only For Online Ads People Actually See
VidBlog, P.J. Bednarski - Tuesday, November 11, 2014
Unilever only considers an ad to be complete when all of ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...
- ABC Tops All Nets In Non-Sports C3 Ratings
MediaDailyNews, Wayne Friedman - Thursday, November 6, 2014
A different perspective on the TV season so far -- one witho ...
- CBS Ad Revs Grow 2%
MediaDailyNews, Wayne Friedman - Thursday, November 6, 2014
CBS has become the latest in a string of TV-media companies ...
- AppNexus Announces 'Certified Supply' Program To Combat Fraud; DoubleVerify, Integral Will Validate Impressions
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
It did not take too long for AppNexus' plans to combat t ...
- Paid Search Ranks As Highest Media Among SMB High Spenders
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 5, 2014
On average, small and medium-size businesses dubbed as "Plus Spenders" invest near ...