- Media Stocks Soared To Double-Digit Gains In 2014
MediaDailyNews, Wayne Friedman - Tuesday, December 30, 2014
Media stocks have risen by healthy double-digit percentage increases in 2014 ...
- Facebook Won't Face Class-Action For 'Invalid' Clicks
Online Media Daily, Wendy Davis - Tuesday, December 30, 2014
Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charg ...
- 4As Weighs In On Viewability Debate
Around the Net In MediaPost's Agency News, Staff Report - Monday, December 22, 2014
The American Association of Advertising Agencies has its own thoughts on wh ...
- Oracle Buys Datalogix In Quest To Be A Data Powerhouse
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Oracle made its data play clear after acquiring DMP BlueKai earlier th ...
- ComScore Veep Search Is Washington Post's 'Job of the Week'
Around the Net in Video, P.J. Bednarski - Monday, December 22, 2014
Reston, Va.-based ComScore is hiring a vice president of television and cross-med ...
- Black Friday Telecom Web Traffic Down
Marketing Daily, Aaron Baar - Friday, December 19, 2014
"In this industry, traffic was down compared to last year," Rachel Eisenber ...
- VOD Services Grow, But Programmers Don't Use Most Inventory Space
MediaDailyNews, Wayne Friedman - Friday, December 19, 2014
Nearly $100 million in advertising revenue is estimated to be spent ...
- Oracle To Acquire Datalogix, Extend Data Cloud To Offline Purchases
Real-Time Daily, Joe Mandese - Monday, December 22, 2014
Oracle continues its ad technology shopping spree, announcing a deal this morni ...
- More Data Shows Teens Leaving Facebook
The Social Graf, Erik Sass - Monday, December 22, 2014
While Facebook's penetration rate among teens remains high, it may be starti ...
- IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2014
Internet advertising revenue in the U.S. rose 17% to $12.4 billion f ...
- Most Second-Screeners Don't Follow TV, Ads
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
Most second-screen ad activity is still unrelated to primary TV program/advertising conten ...
- 3 TV Groups Form NewCoin To Investigate Local TV Metrics
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
Another effort to change legacy local TV measurement systems now comes ...
- Scatter TV Share Improves, Weak Ad Market Remains
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
The scatter TV market continues to be the focus of this year ...
- WPP Expands Global Research Footprint, Acquires Control Of Latin America's IBOPE
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2014
In a move suggesting that WPP wants to be an even bigg ...
- IAB: Marketers Should Aim For 70% Viewability In 2015
Real-Time Daily, Tyler Loechner - Tuesday, December 16, 2014
Deciding to take things one step at a time, the Interactive Advertisi ...
- Cross-Channel Campaigns Remain Challenging For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Despite the need for multiplatform campaigns as consumer habits change, only 2 ...
- Twitter Activity Peaks After TV Showings
MediaDailyNews, Wayne Friedman - Monday, December 15, 2014
Tweeting related to TV programming is primarily occurring around live airings ...
- Thanks To Social, Over Half Of Marketers Now Retargeting On Mobile
RTBlog, Tyler Loechner - Tuesday, December 16, 2014
"Mobile retargeting" is commonly discussed as a difficult thing for marketers ...
- Talk, Court TV Shows Record Viewer Uptick
MediaDailyNews, Wayne Friedman - Friday, December 12, 2014
Nearly two months into the new TV season, syndication court shows a ...
- Millennial TV Viewing Differs Via Ethnicity, Gender
MediaDailyNews, Wayne Friedman - Thursday, December 11, 2014
Nielsen says millennial males spend less time on average each week watchi ...
- InPowered Guarantees Native Ad Engagement
MediaDailyNews, Erik Sass - Wednesday, December 10, 2014
With advertisers demanding more accountability from digital ads around issues like viewabili ...
- Rentrak Granted Patent For 'Stickiness'
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2014
Rentrak, which in October said it was granted a patent for measuri ...
- Virool Adds Nielsen Online Campaign Ratings To Platform
Real-Time Daily, Tyler Loechner - Wednesday, December 10, 2014
Helping bridge the gap between television and digital video ad campaigns, programmat ...
- Number Of UK Homes With Television Falls For First Time
Around the Net In MAD London, Sean Hargrave - Tuesday, December 9, 2014
The number of UK homes with a TV has fallen for t ...
- Marketers Could Lose $6.3 Billion To Bots In 2015
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billi ...
- Google Tops Media Revenue In First Half Of 2014
SearchBlog, Laurie Sullivan - Tuesday, December 9, 2014
Public data can provide a wealth of information, especially in the Intern ...
- TV Ad Gains For 2014 Modest, Slight Improvement Forecast For 2015
MediaDailyNews, Wayne Friedman - Friday, December 5, 2014
U.S. advertising will see a slight improvement in 2015 from 2014 ...
- Correction: Total Print Audience Down Slightly
MediaDailyNews, Erik Sass - Thursday, December 4, 2014
An article titled "Print Magazine Audiences Up," published in the December ...
- Yahoo Positioned To Surpass Twitter In U.S. Mobile Market Share
Mobile Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
Mobile continues to redefine how consumers interact with content and make purchas ...
- The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data
Real-Time Daily, Joe Mandese - Friday, December 5, 2014
Marketing, especially the frequently cutthroat world of retail, has always been ...