- Facebook Moves Atlas Into Its Measurement Division
Around the Net in Real-Time, Tobi Elkin - Friday, September 30, 2016
Facebook has moved its ad-tech platform Atlas out of its ad te ...
- ABI: Measuring Programmatic Success Takes a Long Time
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor To ...
- Premium TV Digital Content, Ad Views Climb Double Digits
Television News Daily, Wayne Friedman - Thursday, September 29, 2016
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-t ...
- Nielsen To Use PPMs For Local TV Ratings, Will Include Out-Of-Home Viewing
MediaDailyNews, Joe Mandese - Thursday, September 29, 2016
Nielsen this morning announced a plan to begin introducing portable people met ...
- First Clinton-Trump Presidential Debate Sets TV Viewing Record
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
The first presidential debate between Hillary Clinton and Donald Trump came ...
- CBS, NBC Dueling Victory Declarations Sow Confusion
TVBlog, Adam Buckman - Wednesday, September 28, 2016
Two networks are claiming victory in Week One of the new fa ...
- Internet-Connected TV Viewing Shows Continued Growth
Television News Daily, Wayne Friedman - Thursday, September 22, 2016
TV viewing on Internet-connected devices among 18-49 viewers was up nearly 6 ...
- Advertisers May Not 'Like" Facebook As Much Now
VidBlog, P.J. Bednarski - Friday, September 23, 2016
Is there a Facebook emoji that shows an exec with egg ...
- Nielsen Releases Total Content Ratings Schedule
Television News Daily, Wayne Friedman - Monday, September 19, 2016
Nielsen now has a schedule to release part of its Total Audien ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech fi ...
- comScore Restates 3 Years Of Revenue
Television News Daily, Wayne Friedman - Friday, September 16, 2016
Internet analytics company comScore said it has restated its financial results f ...
- U.S. Ad Market Rebounds From Seasonal Low, Posts Best August Ever
MediaDailyNews, Joe Mandese - Friday, September 16, 2016
The U.S. ad marketplace rebounded from a seasonal low in July, soari ...
- App Boom Driving Digital Media Usage
MoBlog, Gavin O'Malley - Tuesday, September 13, 2016
Thanks in large part to the mobile app boom, digital media usa ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- Ad, TV, Video Trades Organize Around Tech Standards: Seek Single 'Mezzanine' Format
MediaDailyNews, Joe Mandese - Monday, September 12, 2016
The proliferation of so-called "cross-platform" screens for watching TV and video h ...
- YouTube Star Doesn't Know Much About Business
Around the Net in Video, P.J. Bednarski - Friday, September 9, 2016
Ryan ToyReview topped the U.S. YouTube viewership chart again last week, wi ...
- Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters
MediaDailyNews, Joe Mandese - Friday, September 9, 2016
In a potentially alarming early warning signal for TV's national advertising currenc ...
- IAB Releases Guidelines For Podcast Measurement And Analytics
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
The Audio Committee of the Interactive Advertising Bureau (IAB) has released guidelin ...
- Podcasters Make Their Sales Pitch To Advertisers
Around the Net in Real-Time, Tobi Elkin - Thursday, September 8, 2016
Marketers and ad buyers can add a new upfront to their bu ...
- Social Media Dogged By Measurement Issues
The Social Graf, Erik Sass - Wednesday, September 7, 2016
Social media marketing will continue to grow, but its rise hasn't qui ...
- NewsWhip Knows What's Trending Even Before it Is
VidBlog, P.J. Bednarski - Wednesday, September 7, 2016
NewsWhip, and its Spike software, let publishers know what's trending where. ...
- As Snapchat Matures, Is Its Honeymoon Phase Over?
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 6, 2016
"Other than reaching the younger crowd, it’s been difficult for advertisers ...