- Making the Brand
Media Magazine, J Mitchell McMahon - Monday, June 23, 2008
When Brett Ratner - the director of the Rush Hour films a ...
- Deconstruction: Jack of All Trades
Media Magazine, Kelly Andrews, Kendra Hatcher King - Monday, June 23, 2008
Recently, a good friend of ours (we'll call him Marlon) was explori ...
- Working for the Weekend
Media Magazine, Randi Schmelzer - Monday, June 23, 2008
It wasn't until 1993 that NBC branded Thursday nights "Must See TV ...
- Media Planning Is Antiquated
Feedback Loop, - Friday, June 27, 2008
While I disagree with Steve Balmer that in ten years "everything ge ...
- The Plan Behind Ad Planner: Trusted Tool Or Trojan Horse?
Online Media Daily, Tameka Kee - Friday, June 27, 2008
While Google's new Ad Planner tool was designed "with media planners ...
- Net Generation Driving Growth In The Global Entertainment & Media Industry
Research Brief, Jack Loechner - Wednesday, June 25, 2008
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores t ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Advertise To Workers At Work To Influence Purchases
Research Brief, Jack Loechner - Tuesday, June 24, 2008
The results of a new study, conducted by consumer intelligence firm BIGresearc ...
- Lenovo Reexamines Global Media Plans
Around the Net In Media, Joan Voight - Monday, June 23, 2008
...
- Social Media's Role In A Media Plan
Online Spin, Joe Marchese - Tuesday, June 17, 2008
What role should social media play in a marketer's media plan? It ...
- GM Planworks Trims Staff, Reorganizes With Emphasis On Digital Tools
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2008
Three months after the surprising ouster of long-time GM Planworks chief Denn ...
- Productivity: The Context of No Context
Media Magazine, - Monday, June 23, 2008
All the buzz nowadays is about technology. This is no surprise, reall ...
- Media Metrics: The Rules of Engagement
Media Magazine, Adam Gerber - Monday, June 23, 2008
For months, I've been reading about "engagement" in various publications that repo ...
- Deceptacon
Media Magazine, Erin DeJesus - Monday, June 23, 2008
Attention, television-viewing public: You've been Punk'd by a lady in red. Mysterio ...
- Mea Culpacabana
Media Magazine, Jonathan Blum - Monday, June 23, 2008
Looks like radio is finally taking, well ... radio, seriously. Pummeled ...