- Planners See TV's Share Of Ad Spend Declining
MediaDailyNews, Erik Sass - Thursday, August 20, 2015
Over half of media planners expect TV's share of ad spending ...
- For Better Results, Ask Tougher Questions
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, August 17, 2015
Use these questions as fodder for unfolding a more interesting and authent ...
- Lionsgate Drops MEC For Carat
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
Lionsgate, the film distributor, has appointed Carat to handle its media planni ...
- Transforming Media Planners Into Programmatic Strategists
Programmatic Insider, Brian Nadres - Monday, August 10, 2015
Media planning agencies know that programmatic media needs to be ingrained througho ...
- Lidl Appoints Starcom To GBP70m Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Starcom won the account following a competitive pitch involving five agencies, includi ...
- GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based Logic
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2015
In a sign that media planning is shifting from a historic sha ...