- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
Planning & Buying Insider, Joe Mandese - Thursday, September 28, 2023
Even as Hollywood unions end their protracted strike, the long-term effects a ...
- Trick Question: When Is The Worst Media Buy Actually The Best?
Planning & Buying Insider, Joe Mandese - Wednesday, September 27, 2023
Answer: When it reaches planners and buyers like you. What's that y ...
- Enterprise Entropy: Large Firms Face Metric And Fraud Display Ad Challenges
Publishing Insider, Ray Schultz - Tuesday, September 26, 2023
Advertisers list click-through rates as their chief metric, OMI and Ascend2 rep ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- Weathering Climate Change: What Ad Buyers Can Do About It
Planning & Buying Insider, Ray Schultz - Thursday, September 21, 2023
Ad Net Zero provides a roadmap for the advertising industry. But wi ...
- Media Buyers Urged To Replace Duration Of Attention With Probability
Publishers Daily, Ray Schultz - Tuesday, September 19, 2023
TripleLift partners with Adelaide to offer guaranteed deal packages based on ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- IAB Defines And Explains How To Buy Retail Media
Planning & Buying Insider, Ray Schultz - Monday, September 18, 2023
Retail media is a broad term that includes both digital and non-digit ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- Why 'Info Asymmetry,' 'Misaligned Incentives' Are Advertising's Most Important New Buzzwords
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
A conversation with Kroll's Richard Plansky, the forensics expert behind the Associati ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- Media Buyers Say Twitter/X Less Effective Than Social Media
Research Intelligencer, Robert Williams - Friday, September 8, 2023
Only 14% of media buyers said they consider X a preferred partne ...
- The Anti-Anti-Defamation League
Red, White & Blog, Joe Mandese - Wednesday, September 6, 2023
Sadly, the real reason advertisers have been abandoning Twitter/X is that ...
- Assembly Bags Vera Bradley
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2023
Stagwell's assignment for the iconic bag and luggage lifestyle brand covers Nor ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2023
"On a societal basis, it is going to be even more disruptiv ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- Automation Shows Profitability
Search & Performance Insider, Laurie Sullivan - Wednesday, July 19, 2023
Google has been touting automation in advertising for years. Marketers initially reject ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others
MediaDailyNews, Joe Mandese - Thursday, May 25, 2023
"We are partnering with them, and we will service them in wa ...