- MediaCom Wins $50 Million BRP Account
MAD, Steve McClellan - Thursday, June 30, 2016
BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. T ...
- White Ops Receives MRC Accreditation For Detecting Invalid Traffic
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
WhiteOps, a provider of cybersecurity services for the detection of online frau ...
- Gannett Buys ReachLocal To Boost Digital Revs
Publishers Daily, Sara Guaglione - Tuesday, June 28, 2016
ReachLocal, founded in 2004, provides digital marketing and advertising services for loc ...
- Adults Consume More Media, Smartphone Biggest Gain
MediaDailyNews, Wayne Friedman - Monday, June 27, 2016
Although analysts say U.S. media use is nearing media saturation, total med ...
- Digital Ads To Exceed $285B By 2020, $27B Lost With Ad Blockers
MediaDailyNews, Sara Guaglione - Monday, June 27, 2016
Other key findings reveal that mobile advertising is expected to undergo ...
- Brexit Decision Hurts Media Stocks
MediaDailyNews, Wayne Friedman - Friday, June 24, 2016
U.S.-based media stocks have taken a big hit on the news ...
- Corey Lewandowski Hired By CNN As Political Commentator
Around the Net In Marketing Politics, Philip Rosenstein - Friday, June 24, 2016
After being ousted from his position as campaign manager by the Dona ...
- Matter Ventures Launch NY Office With Help Of NYTimes, Google
Around the Net In Media, Gavin O'Malley - Friday, June 24, 2016
In collaboration with The New York Times and Google News Lab, med ...
- Reacting The Wrong Way To The ANA Report On Media Practices
MediaDailyNews, Ben Kirshner - Friday, June 24, 2016
Advertising is shared obligation. It's not agencies vs. clients. Successful business relationshi ...
- Meet Marty, The Connected Couch; New 'Nerve Center Of Media Use'
AI & IoT Daily, Chase Martin - Thursday, June 23, 2016
The world of IoT and connected objects in the home continues ...
- Havas Media, Vice, Mirriad Form Content Partnership
MAD, Larissa Faw - Wednesday, June 22, 2016
The arrangement will allow Havas Media Group clients to digitally integrate ...
- Media and Entertainment Meet The Internet Of Things
AI & IoT Daily, Chase Martin - Wednesday, June 22, 2016
There appears to be a disconnect between media and entertainment companies a ...
- Connectivity Agency Wins Vogue International Media AOR
MAD, Steve McClellan - Tuesday, June 21, 2016
Clearwater, FL-headquartered Vogue International, which is in the process of being acquir ...
- Hegarty At Cannes: Great Ideas Can't Be 'Media Neutral'
MAD, Gavin O'Malley - Tuesday, June 21, 2016
"We live in a world today where everything is fragmented, which ...
- Stop the Interruption! We Need More Meaningful Advertising
MediaDailyNews, Ryan Manchee - Wednesday, June 22, 2016
Digital media has transformed the advertising industry. Armed with information on consum ...
- New 'Ebony' Owners Plan To Expand Into Multimedia Platform
Publishers Daily, Sara Guaglione - Tuesday, June 21, 2016
The new publishing entity, Ebony Media Operations, is Clear View's first for ...
- Google Attempts To Solve Painful Media Authentication Processes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2016
A two-step process will become the next phase in authentication as mo ...
- Vice Bows International Content Deals
The Daily Blog, Erik Sass - Wednesday, June 22, 2016
Hipster news juggernaut Vice Media is about to gain access to va ...
- Facebook Pays Media Companies For Live Video
The Social Graf, Erik Sass - Wednesday, June 22, 2016
Facebook is determined to secure its lead in online video by expandi ...
- Dads And Brands Connect, But Moms Get More Attention From Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 17, 2016
While dads seem most receptive to brands across categories such as automoti ...
- TV Nets Command Highest Media Brand Value, Digital Closing Gap
Television News Daily, Wayne Friedman - Friday, June 17, 2016
Looking at the brand value of TV networks versus video-streaming subscription busines ...
- Andreessen Sees More M&A To Come
Around the Net In Media, Gavin O'Malley - Friday, June 17, 2016
Marc Andreessen expects far more M&A than the tech industry has seen ...
- Political Dollars Will Be Directed To PMPs Vs. Programmatic Guaranteed
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Michelle DeVine, programmatic sales manager at Vox Media, told Portada that th ...
- Electrolux Calls NA Ad/Marketing Review
MAD, Steve McClellan - Thursday, June 16, 2016
The review will include brand advertising, digital, media, public relations, CRM a ...
- Multitasking Pushes Adult Media Use To Half a Day, Every Day
Research Brief, Jack Loechner - Friday, June 17, 2016
US adults will squeeze an average of 12 hours, 5 minutes p ...
- Study Finds Magazines Offer Highest ROAS to CPG Brands But TV Still Highest With Incremental Sales
Mediapsssst, Richard Whitman - Wednesday, June 15, 2016
The average rate of return for magazines was $3.94 per dollar spen ...
- Obama Unleashes On Trump's Response To Orlando Shooting
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, June 15, 2016
In one of his most poignant attacks on presumptive GOP nominee ...
- PHD Wins Massive $3 Billion Volkswagen Media Assignment
MAD, Steve McClellan - Monday, June 13, 2016
The award, which includes global media duties for all of the au ...
- Nielsen's Cheryl Idell To Head West Coast Ops For Mindshare
MAD, Steve McClellan - Monday, June 13, 2016
Idell will lead a team of 150 staffers and be based ...
- Research Finds Streaming Media Players Have Highest Growth
RTBlog, Tobi Elkin - Tuesday, June 14, 2016
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-fo ...