- Why Media Transparency Trumps Buying Power
MAD, Alicia Gehring - Monday, October 31, 2016
It's difficult to compete with the multi-billion-dollar buying power of companies li ...
- Amazon Posts Poor Q3
Around the Net In Media, Gavin O'Malley - Friday, October 28, 2016
Amazon reported earnings that were way below analyst estimates, on Thursday. “T ...
- Brands Failing To Provide Quality Training In Media Skills
MAD, Steve McClellan - Friday, October 28, 2016
Despite rapid change in the media landscape, lack of training means markete ...
- Mattel Puts Media Assignments in Review
MAD, Steve McClellan - Wednesday, October 26, 2016
The company reported total advertising and promotion expenses of about $718 milli ...
- NY Times Paying $30M For Consumer Guide 'The Wirecutter'
Around the Net In Media, Gavin O'Malley - Monday, October 24, 2016
The New York Times is buying online consumer guide The Wirecutter f ...
- Nasty Men, Napping Women
Mad Blog, - Friday, October 21, 2016
Though Donald Trump has repeatedly and publicly spurned the idea of "deba ...
- 3 Ad-Buying Fundamentals That Never Change
MediaDailyNews, Stanley Federman - Friday, October 21, 2016
In the rush to use data to automate and ease ad planni ...
- Political Voters Split Along Brand Preference Lines
TV Watch, Wayne Friedman - Friday, October 21, 2016
Only two of the top 10 consumers media brands got high mar ...
- Ding-Dong: Avon Calls On Horizon For Offline Media Duties
MAD, Larissa Faw - Wednesday, October 19, 2016
Avon has not had an incumbent for offline media in North Ameri ...
- Media Criticism From Trump Camp Becomes More Sinister
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, October 18, 2016
The anger toward the news media has turned toward the sinister ...
- How Bad Was Donald Trump's Week, Really?
Red, White & Blog, Philip Rosenstein - Tuesday, October 18, 2016
It feels like ages since the Billy Bush "Access Hollywood" tape ...
- Programmatic Can Help 360 Video Reach Maturity In 2017
RTBlog, Philip Rosenstein - Tuesday, October 18, 2016
The digital advertising ecosystem changes continually to keep up with new creativ ...
- Horizon Media Signs With Ad/Fin Verification Service
MAD, Larissa Faw - Friday, October 14, 2016
As result, the agency claims that its programmatic trading desk HX ...
- Trump Speaks Of 'Global Elite' Conspiracy, Echoing Mid-20th-Century Fascist Rhetoric
Around the Net In Marketing Politics, Philip Rosenstein - Friday, October 14, 2016
Trump’s odds of winning the White House are slim, so he’s tryi ...
- The Astonishing Defense Of Donald Trump, Abuser
Red, White & Blog, Philip Rosenstein - Friday, October 14, 2016
With less than a month until the November 8 election, news med ...
- Universal McCann Media Exec to Head Up Newly-Formed Media Group at Walrus
Mediapsssst, Richard Whitman - Monday, October 10, 2016
Walrus is an independent, creative advertising agency that wants to change t ...
- Bloomberg Taps Feuling, Expands Marketing Services
Publishers Daily, Sara Guaglione - Friday, October 7, 2016
Feuling will oversee and grow a team that will help B2B advertise ...
- Sex, Lies And Videotape: The Week In Trump
Mad Blog, - Friday, October 7, 2016
Donald Trump appeared offended by the notion that anyone might think h ...
- Denton Still Touts 'Gawker,' Defends Independent Media
Publishers Daily, Sara Guaglione - Thursday, October 6, 2016
The Gawker Media cofounder expected that those angered by stories would targ ...
- Audits Won't Transform Media, Vision And Excitement Will
MAD, Tom Denford - Wednesday, October 5, 2016
Change is coming. Brands, agencies and consultants need to move away fr ...
- GOP Site Declares Pence Winner Of VP Debate - Before It Happened
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, October 5, 2016
It what appeared to be a technical glitch yesterday evening, the G ...
- Wikileaks October Surprise Press Conference Flops
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, October 4, 2016
Citing security concerns at the Ecuadorian embassy in London, it was announc ...
- Buzzfeed Loses Top Reporters To CNN
Around the Net In Media, Gavin O'Malley - Tuesday, October 4, 2016
In a major blow to Buzzfeed, CNN just poached four top reporte ...
- Trump And Taxes: "Genius" Or "Incompetent Failure"?
Red, White & Blog, Philip Rosenstein - Monday, October 3, 2016
'The New York Times' came to possess pages from Trump's personal 19 ...