- Walmart Ad Sales Jump 33% To $3.4B, Consumer Spending Strong
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
Inflation may be cooling, but Walmart shoppers aren't slowing down, driving ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Google Introduces Gemma AI To Run On Laptops
Search & Performance Insider, Laurie Sullivan - Wednesday, February 21, 2024
Google has unveiled a new family of open-source AI models called Gem ...
- GroupM NA Names Kim COO, Reilly CGO
MAD, Steve McClellan - Wednesday, February 14, 2024
JiYoung Kim has been appointed COO and Lynne Reilly has been nam ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Nexstar Hires Schulman For Platform Marketing
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Nexstar Media Group, the largest U.S. owner of TV stations, has hir ...
- The Anti-Democratization Of Media
Red, White & Blog, Joe Mandese - Tuesday, February 13, 2024
Since I last updated it, the percentage of the world's population livi ...
- Netflix Schedules 2-Day Immersive Event For Upfront Week
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
Netflix will present first-look content and a "Netflix Experience" event where media-buyi ...
- New Legacy TV Sports Streaming: Digital-First Media Waiting To Pounce?
TV Watch, Wayne Friedman - Friday, February 9, 2024
What if three major digital-first media companies banded together to form ...
- Acadia Wins Consolidated Search, Amazon & Paid Media Remit From EWC
MAD, Steve McClellan - Wednesday, February 7, 2024
European Wax Center said the move signals a shift in its med ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- Top Betting Brands' Ad Spending Approaches $1B
Television News Daily, Wayne Friedman - Monday, February 5, 2024
Sports wagering and gambling brands continue to increase their spending to near ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- Moroch Names Jaquie Hoyos Chief Media Officer
MAD, Steve McClellan - Wednesday, January 31, 2024
Since joining Moroch as EVP/media services in 2020, Hoyos has revamped t ...
- Media Agency Of The Year: Kinesso
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
On the surface, we named Kinesso agency of the year based ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Code And Theory Wins Digital AOR For Star Tribune Media Co.
MAD, Steve McClellan - Monday, January 29, 2024
Code and Theory's work to refresh the media company's web and a ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Conservatives Perceived As Having Most Negative Media Representation
Marketing Politics Weekly, Joe Mandese - Thursday, January 25, 2024
Not surprisingly, Americans perceive Liberals as being depicted more positively and garneri ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- 2023 Executive of the Year: Bill Koenigsberg
Agency of the Year, Joe Mandese - Monday, January 22, 2024
MediaPost selected Koenigsberg as our media executive of the year for h ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Sunday, January 21, 2024
The review follows the appointment of the company's new marketing chief, E ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Gap Inc. Reviews Its $190 Million U.S. Media Assignment
MAD, Steve McClellan - Wednesday, January 17, 2024
The long-time incumbent is Omnicom's PHD. A source with knowledge of t ...
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
Mediapsssst, Richard Whitman - Tuesday, January 16, 2024
LP co-founder Rick Wilson woke up at 3:00 AM one day la ...
- Fox Designates Blockchain To Authenticate Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, January 15, 2024
Fox is in discussions with media companies to use its blockchain protoc ...
- Long-Time ANA Counsel Wood Leaves Reed Smith, Opens Private Practice
MediaDailyNews, Joe Mandese - Thursday, January 11, 2024
"Reed Smith remains the ANA's counsel and I am now counsel ...