- Old Spice's Manly Body Wash TV Spot Takes Film Grand Prix
Around the Net In Brand Marketing, Thom Forbes - Monday, June 28, 2010
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- Energizer's Schick Sponsors Launch Of Vevo
Around the Net In Brand Marketing, Nina Lentini - Wednesday, June 23, 2010
The deal with Vevo gives Schick Hydro new ways to market i ...
- Pampers Pays Homage To Father's Day
Marketing Daily, - Friday, June 18, 2010
Replete with a stroller valet, diaper dugout, VIB ("Very Important Baby") pl ...
- Kettle Brand Chips Launches 'Loud Food Club'
Marketing Daily, Karlene Lukovitz - Thursday, June 17, 2010
The brand's new "Crunch Proud" campaign -- centered on the launch ...
- BrosIcingBros.com Goes Dark; Smirnoff Says It Took 'Measures'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
Smirnoff is suggesting that it had a hand in the demise ...
- Dove Links With MLB Figures For Videos, Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2010
Dove Men+Care has enlisted Major League Baseball personalities for online videos a ...
- Lauren Unveils New Scent For Young Men
Marketing Daily, - Friday, June 11, 2010
"This is one of our biggest investments ever for a men's brand ...
- Pujols, Pettitte Show Skin, Soft Side For Dove Care + Men
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
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- NRF: Consumers Plan To Spend A Bit More On Dad
Marketing Daily, - Wednesday, June 9, 2010
The most popular way to celebrate is with a meal out, chos ...
- Drinking Game Raises Questions; Diageo Says It's Not Involved
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
J. David Goodman reports that a new viral binge drinking game featuri ...
- Genworth Celebrates Parenthood On Facebook
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2010
The Richmond, Va.-based financial services company has created a new Facebook f ...
- Gillette Fusion ProGlide Launches, Grooming Products To Follow
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Yesterday's launch of the high-end Fusion ProGlide razor is a key pa ...
- Consumer Goods Giants Target Male Shoppers
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
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- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campai ...
- Men's Wearhouse Ads Take New Approach
Marketing Daily, Aaron Baar - Wednesday, June 2, 2010
"In a world of one-day sales, we wanted to create a fre ...