- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- What Can You Learn From MLB's Digital Content Strategy?
Engage:Men, Jamie Goin - Thursday, June 27, 2013
On Oct. 6, 1845, when the first organized baseball game was play ...
- The Resurgence Of Style Among Men
Engage:Affluent, Alex Realmuto - Wednesday, June 26, 2013
Have you met today's affluent males? Gone are the days of JNCO' ...
- Are Dads The 'New Black'?
Engage:Moms, Stephanie Azzarone - Wednesday, June 26, 2013
Just as navy (then pink, then who knows what) became "the n ...
- What Bros Around, Comes Around
Engage:Men, Andy Tu - Thursday, June 20, 2013
One of my favorite "Portlandia" sketches last season showed the "Dream ...
- Men's Wearhouse Fires Its Founder And Persona
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 20, 2013
George Zimmer, the 64-year-old Men's Wearhouse founder and spokesman who made ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its n ...
- Don't Dis Dads: How Smart Marketers Engage Modern-day Fathers
Engage:Moms, Michael Fogarty - Friday, June 14, 2013
We've all seen the commercials: the ones that playfully poke fun ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- What Brazilian Bikini Models Can Teach Us About Content Marketing
Engage:Men, Keith Blanchard - Thursday, June 13, 2013
Last week I discovered this beauty: a print ad that recharges yo ...
- 'Superhero' Dad
Engage:Moms, Patti Minglin - Wednesday, June 12, 2013
Today's Dad is more involved than ever, a trend that will contin ...
- Father's Day Spending To Rise Slightly
Marketing Daily, Sarah Mahoney - Friday, June 7, 2013
As with Mother's Day, the NRF says special outings, like brunch ...
- Chevron And U.S. Open: Young Scientists Wanted
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
"We have a neat little deal," says Glenn Weckerlin, global director ...
- We Need Our Grandmama
Engage:Men, Ky Henderson - Thursday, June 6, 2013
Way, way back in the early 1990s, there was a brief peri ...
- Oscar Mayer's Men's Gift Packs 'Say It With Bacon'
Marketing Daily, Karlene Lukovitz - Wednesday, June 5, 2013
The tongue-in-cheek approach makes the most of the surprising gift idea. Gift-give ...
- Heineken's 'Legends' Puts Characters To Test
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
The latest stage of Heineken's global 'Legends' campaign tests various men's characte ...