- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- Bluesky Sees User Growth In Response To X's 'Block' Update
MediaDailyNews, Colin Kirkland - Friday, October 18, 2024
With X moving closer to fully removing the "block" functionality, Bluesky h ...
- Epic Games CEO Outlines Plans For Metaverse Ecosystem
MediaDailyNews, Colin Kirkland - Monday, October 7, 2024
Epic Games is planning to merge Unreal Engine - its suite ...
- Coldplay Brings New Record To The Metaverse Via Roblox Takeover
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Coldplay will offer fans and players a chance to listen to n ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- Meta VR Avatars Have More Customizations, Human-like Movements
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The virtual avatars will offer users a wider range of customizable physic ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- Roblox Updates Marketplace, Will Allow Creators To Sell Avatar 'Bundles'
MediaDailyNews, Colin Kirkland - Friday, August 30, 2024
To foster purchasing "convenience" and provide a new way for creators ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
In a first for Roblox as it "tests and invests in commerce ...
- Meta Beats Estimates, Confronts Illegal Drug Ad Accusations
MediaDailyNews, Colin Kirkland, Laurie Sullivan - Wednesday, July 31, 2024
Meta increased ad revenue on its apps, but is under fire f ...
- Google, Meta Compete Over Ray-Ban Smart Glasses Partnership
MediaDailyNews, Colin Kirkland - Monday, July 22, 2024
Google has approached EssilorLuxottica about integrating its Gemini AI into future sma ...
- Meta To Allow Children To Chat In Virtual Reality
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Meta will give preteens the ability to connect in chats and dire ...
- Meta Looks To Bring Generative AI Into Metaverse Gaming
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
Meta is attempting to develop a generative AI strategy for its virtu ...
- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- The Rolling Stones Take Over Universal's 'Beat Galaxy' Music Hub In Roblox
MediaDailyNews, Colin Kirkland - Wednesday, June 26, 2024
The Rolling Stones are entering the metaverse with "Beat Galaxy," UMG's immersi ...
- Meta Restructures Reality Labs Into 'Wearables' And 'Metaverse' Divisions
MediaDailyNews, Colin Kirkland - Wednesday, June 19, 2024
In an effort to further expand its software platform, Meta is restructuri ...
- Generative AI Spurs Consumer Interest In Other Technologies
Research Intelligencer, Robert Williams - Monday, June 3, 2024
Half of people surveyed said that since Gen AI has become mo ...
- Meta Shuts Down 'Workplace' App, Focused On AI
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
After a decade, Meta is shutting down Workplace, an enterprise communications a ...
- Roblox Reports Slowed User Growth, Stock Plummets
MediaDailyNews, Colin Kirkland - Thursday, May 9, 2024
Shares plummeted more than 20% in trading Thursday after Roblox cut i ...
- Jack Dorsey Leaves Bluesky
MediaDailyNews, Colin Kirkland - Monday, May 6, 2024
As Bluesky continues to build out its platform, its most prominent back ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Although its shares took a big hit after its latest earnings numbe ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Facebook Unveils TikTok-ified Video Player
MediaDailyNews, Colin Kirkland - Wednesday, April 3, 2024
With TikTok facing a potential ban in the U.S., Facebook may ...
- Threads Rolls Out Fediverse Beta In The U.S.
MediaDailyNews, Colin Kirkland - Thursday, March 21, 2024
A beta launching in the U.S., Canada and Japan will allow viewe ...
- JBL's Pivot To Attract Young People On Roblox
Mediapsssst, Richard Whitman - Friday, March 22, 2024
Guided by social agency GoSpooky, the iconic audio products firm launched t ...
- Users Now Able To Build Lego Games In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, March 20, 2024
Fortnite users can now design and create their own templates and Lego-brand ...
- Threads Previews Fediverse Capabilities
MediaDailyNews, Colin Kirkland - Wednesday, March 20, 2024
Meta's Threads is inching closer to compatibility with the fediverse, an interconnect ...