Tag results for "metrics"
  • Is Facebook Really Dumb Enough To Put Video Revenue Ahead Of User Experience?
    Putting ad metrics and revenue ahead of user experience, Facebook's auto play ...
  • How To Measure Native Ad Campaign Effectiveness
    One knock on native advertising is the lack of standard measurement tools. ...
  • National C3 TV Ratings Dip In January
    Total national TV prime-time ratings among 18-49 viewers fell 5% to an ...
  • To Secure Transparency, Garden Owners Should Share Data
    Viewability is a good place to start, it doesn't go far enough. ...
  • Facebook Reassures Advertisers, Undergoes MRC Audit
    As part of a broader effort to win back the trust of ...
  • Nielsen Q4 Improves, Total Audience Business Grows
    Fourth-quarter revenues were up 2% to $1.66 billion with net revenues sinking ...
  • 3 Fundamental Changes in TV Measurement: Q&A With Qubole's Ashish Thusoo
    Ashish Thusoo, CEO and co-founder Qubole, previously ran Facebook's Data Infrastructure team. ...
  • Data Doesn't Lie -- People Do
    I've been reading a variety of 2016 benchmark trends. Things seem to ...
  • Think You'll Get the Biggest Bang for Your Super Bowl Spend? Think Again
    With a price tag of $5.5 million for a 30-second spot in ...
  • Facebook Debuts Marketing Mix Modeling Portal
    As part of a broader effort to help brands track campaign performance ...
  • What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed
    Ryan Reed, director of television and video solutions at Lotame, started his ...
  • Google Largest Search, Display Ad Company On The Net, Per Analyst Estimate
    Google's share of U.S. desktop search queries rose 10 basis points (bps) ...
  • Weak Ad Gains For Basic Cable, Higher Growth Forecast
    Advertising gains will rise because of new metrics, according to a new ...
  • Trump Inauguration Media Data -- TV, Digital -- Does It Matter?
    White House press secretary Sean Spicer keeps insisting that if you add ...
  • Snap Disputes Ex-Employee's 'Preposterous' Allegations