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2017 Events Calendar
January 17, 2017, DC
Masters of Media Selling
January 18 - 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
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March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
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April 23 - 26, 2017, FL
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April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Online All Stars (January 19, 2017, NY)
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
OMMA Awards (September 26, 2016, NYC)
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Results for metrics
Nativo Names Haake SVP Marketing, Hits Reset On Programmatic Display Mistakes
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Haake will be responsible for managing all the company's marketing efforts. "We ...
Email Volume Increased Post-Christmas Year-Over-Year
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Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
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Madtech, a mashup of marketing, advertising, and technology, will have the advantage ...
Subject Line Typos Decrease Email Engagement Rates
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Why Fox Wants You To Pay Attention To What David Levy Is Doing
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The Shape of TV Measurement To Come: Part 2
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What measurement methods and metrics make sense for the new TV landscape? ...
2017: Messaging Apps Will Drive Mobile Payments, Change Ad Metrics
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Next year, brands and marketers ask: How can I deploy dollars in ...
Facebook Admits To A Third Metrics Discrepancy
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
A discrepancy was identified for counting the use of like and share ...
LTV Is There For The Taking -- Why Don't We Use It?
Marketing Daily, Sean Baker - Tuesday, December 13, 2016
It can be surprising by how many brands have no idea about ...
A Metrics Miracle
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Josh Chasin is a poet -- and he knows it -- with ...
Pixalate Launches Video Seller Trust Index To Benchmark Video Advertising Quality
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Pixalate, a provider of ad-fraud protection and data insights, launched a cross-platform ...
MediaDailyNews, Charlene Weisler - Tuesday, November 29, 2016
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How Accurate Are Those Ratings? It's Easy to Find Out
TV Everywhere, Steve Sternberg - Wednesday, November 30, 2016
I was one of the founding members of The Council for Research ...
Thinking Differently About Unified Measurement
Real-Time Daily, Kate O'Loughlin - Friday, November 25, 2016
The technology exists to improve measurement dramatically. It will be a partnership ...
Election 2016 - How did the Media Get it Wrong?
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Were the numerous projections from so many reputable research companies and their ...
Google Gifts Marketers With Distance, Location Metrics Based On Search Data
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As U.S. shoppers search for products online and U.S. retail marketers continue ...
Can Nielsen Really Measure My 17-Year-Old's Media Experiences?
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Watching my son's interaction with both media devices and content makes me ...
Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of ...
Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
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Facebook is "winding down" the ad-serving portion of Atlas. For clients that ...
Can Facebook's Metrics Blunder Help Us To Measure Better?
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How Publishers Gain Bargaining Power As New Platforms Enter Ad Market
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Facebook Admits To More Ad Measurement Problems
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The Cross-Screen Measurement Experience: Q&A With VideoAmp's Ross McCray
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Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA ...
Facebook Reports And Fixes Bugs, Increases Metrics Options
SearchBlog, Laurie Sullivan - Wednesday, November 16, 2016
Facebook Wednesday said it has fixed a bug in Page Insights that ...
How Trump Win Explains Future Of TV Advertising
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The second biggest story on Nov. 8 was the incredible failure of ...
Measuring TV 2.0
Online Spin, Ted McConnell - Thursday, November 10, 2016
How will measurement and currency systems adapt to the obvious merging of ...
A November Surprise: Nielsen Sticks To Its Downbeat News For Cable Networks
TV Watch, Wayne Friedman - Monday, November 7, 2016
Nielsen walks back its cable network assessment as networks challenge its results. ...
Page 1 of 58.
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