- The Inconvenient Truth About Campaign Measurement
Metrics Insider, - Friday, December 21, 2007
Global warming and consumers warming up to a brand or product: Whi ...
- Quantcast Reaches Online Audience Milestone: Quantifies 20,000 Publishers
Online Media Daily, Joe Mandese - Tuesday, December 18, 2007
In the battle for dominance among an ever expanding pack of Intern ...
- Click Forensics Launches Publisher-Side Click-Fraud Solution
Online Media Daily, - Tuesday, December 18, 2007
Click Forensics has launched Click Forensics for Publishers, a product that allo ...
- Facebook Continues Torrid Growth in November
Online Media Daily, - Thursday, December 13, 2007
Facebook continued its torrid growth in November, nearly doubling its traffic ...
- U.S. AdSpend Stumbles, But The World Marches On
Research Brief, Jack Loechner - Tuesday, December 11, 2007
Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertisi ...
- WAA And IAB: Working Together On Standards
Metrics Insider, Jodi McDermott - Friday, December 7, 2007
A few weeks ago the topic of this newsletter was "You Gu ...
- Content Network Click Fraud Hits 28%
Online Media Daily, Tameka Kee - Friday, December 7, 2007
In the third quarter, more than one of four clicks on a ...
- Demolish The Demo
TV Board, Joe Mandese - Wednesday, December 5, 2007
It's been a while since I've contributed a post to this boar ...
- PM Digital To Forecast Holiday Search Performance with New Dashboard
Online Media Daily, Tameka Kee - Tuesday, December 4, 2007
The Holiday Dashboard is a module that resides in PM Digital's existi ...
- Major League Soccer First Client for Real Time Matrix Vortex Tool
Online Media Daily, Tanya Gazdik - Monday, December 3, 2007
Vortex links brands with user interests by delivering pertinent real-time video, aud ...
- Two Different Animals
Metrics Insider, Josh Chasin - Friday, December 14, 2007
Several weeks ago in this space, David Smith urged Randy Rothenberg (IA ...
- Baby Steps
Metrics Insider, Elias Bizannes - Friday, December 28, 2007
A measurement system needs a purpose. All the different tools at o ...