- Internet Tops Newspapers As News Source
Online Media Daily, Erik Sass - Wednesday, December 31, 2008
The Internet is now the most popular source of news after T ...
- Internet Tops Newspapers As News Source, Still Lags TV
MediaDailyNews, Erik Sass - Monday, December 29, 2008
The Internet is now the most popular source of news after T ...
- Green vs. Green: Homeowners Worry About Costs of Eco-Makeovers
MediaDailyNews, Erik Sass - Monday, December 29, 2008
The cost of environmentally friendly home makeovers was the top concern ...
- Converter Boxes Won't Help TV Stations Keep All Viewers
Around the Net In Media, Joan Voight - Monday, December 29, 2008
The FCC says a small percentage of television viewers who hook ...
- Media 100 - No. 80 Nate Silver: What are the Odds?
Media Magazine, Diane Mermigas - Tuesday, December 2, 2008
Nate Silver, self-described data-miner and numbers geek, has beat the odds ...
- Podcasting Killed the Satellite Star
Metrics Insider, David L. Smith - Tuesday, December 23, 2008
When satellite radio was approved (spectrum allocated in 1992 and XM a ...
- comScore Chair: Metrics Woefully Misleading
Online Media Daily, - Tuesday, December 23, 2008
The metrics that many advertisers and publishers rely on to measure t ...
- NeoEdge Takes On comScore
Online Media Daily, Laurie Sullivan - Monday, December 22, 2008
NeoEdge Networks will announce today a service to collect survey data ...
- YuMe Drops In ComScore Rankings
Online Media Daily, Mark Walsh - Monday, December 22, 2008
Online video network YuMe saw a steep decline in its ranking ...
- Holiday Wrap-Up
Metrics Insider, Jodi McDermott - Friday, December 19, 2008
This year has been a roller coaster for those of us ...
- Consumers Flock To Coupon Sites Amid Recession
Online Media Daily, Mark Walsh - Tuesday, December 16, 2008
Underscoring the recession-fueled search for good buys, coupon sites ranked as t ...
- On Measurement Standards
Metrics Insider, Josh Chasin - Tuesday, December 16, 2008
At the Interactive Advertising Bureau's Audience Measurement Leadership Forum this past Monda ...
- Fools Rush In -- In Search of Magic ROI
Metrics Insider, Pat LaPointe - Friday, December 12, 2008
If the current economy is encouraging you to think about shifting resourc ...
- Task Force Examines Hispanic Market Online Data
Online Media Daily, - Thursday, December 11, 2008
José López-Varela, chairman of the Association of Hispanic Advertising Agencies (AHAA), recent ...
- Prioritizing Analytics Work
Metrics Insider, Judah Phillips - Wednesday, December 10, 2008
Anyone who has spent any time doing Web analytics knows that y ...
- IAB Issues Audience Reach Guidelines
Online Media Daily, Mark Walsh - Monday, December 8, 2008
The Interactive Advertising Bureau on Monday released its audience reach measurement ...
- Are You Maximizing Your Use Of Targeting?
Metrics Insider, David L. Smith - Tuesday, December 2, 2008
Many Web buys are bought on an impression basis. The majority ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-target ...
- 10 Things You Need To Know About Social
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. Sure, the evil corporate overlords just destroyed your plan to inve ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- 10 Things You Need To Know About Video
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
1. The industry needs to evolve from measuring video streams to tracki ...