- Powerball Vs. Moneyball Marketing
Metrics Insider, Stephen DiMarco - Friday, February 27, 2009
February marks the slow transition from pro football to Major League Basebal ...
- IAB Announces Click Measurement Guidelines
Online Media Daily, Tanya Gazdik - Friday, February 27, 2009
The Interactive Advertising Bureau is inviting public comment on its newly issu ...
- Better Ways To Do More With Less
Metrics Insider, Pat LaPointe - Tuesday, February 24, 2009
Crawling around inside a few dozen large marketing and finance organizations the ...
- I'm Sold On Engagement
Online Spin, Joe Marchese - Tuesday, February 24, 2009
I am sold on engagement. No, I am not talking about t ...
- The Click Is Not The Right Metric For Many Advertisers
Around the Net In Online Marketing, Ross Fadner - Monday, February 23, 2009
It's great that the Web is an interactive medium where everything c ...
- Fool's Gold
Media Magazine, Wayne Friedman - Monday, February 2, 2009
Are those big tv entertainment awards shows with ho-hum ratings still wor ...
- Testing, Testing, Can You Hear Me?
Metrics Insider, Jodi McDermott - Friday, February 20, 2009
If you're in an organization with an online presence, the topic ...
- April Looms: Tax Sites Get More Clicks
Online Media Daily, Gavin O'Malley - Thursday, February 19, 2009
As January marked the beginning of tax season, the tax category l ...
- Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
Research Brief, Jack Loechner - Friday, February 20, 2009
According to the comScore 2008 Digital Year in Review Report, the j ...
- PointRoll Unveils AdControl Tool
Online Media Daily, - Thursday, February 19, 2009
Gannett Co.'s PointRoll today is expected to release a new dynamic ...
- Social Media Monitoring And Measurement
Metrics Insider, Srishti Gupta - Wednesday, February 18, 2009
Social media is a complex space and many companies are just getti ...
- Analytics Needs IT!
Metrics Insider, Judah Phillips - Friday, February 13, 2009
The classic problem of "marketing versus IT" is real. Based on wh ...
- Think Ahead While Cutting Back
Metrics Insider, Pat LaPointe - Tuesday, February 10, 2009
Setting aside for the moment the fact that no company can succe ...
- Your Star is About to Shine
Metrics Insider, Jim Sterne - Friday, February 6, 2009
If you can look at a commercial enterprise and suggest a logica ...
- Thrilling Real-Life Tales From the Trenches: Panel Data Vs. Server Data
Metrics Insider, Josh Chasin - Tuesday, February 3, 2009
In a comment on my last contribution to this column, one read ...