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April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
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April 26 - 29, 2017, FL
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March 7 - 10, 2017, Austin
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January 26, 2017, New York City
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January 25, 2017, NYC
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January 19, 2017, NY
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January 18 - 19, 2017, NYC
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Tag results for "metrics" for August 2009
Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long project, ...
Five Ways To Measure Social Media
Metrics Insider, Jim Sterne - Friday, August 28, 2009
Ahhhhh -- social media. Addictive. Fun. Downright social! But how valuable is ...
UM Checking Twice, Using Double Verify To Track Campaigns
Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Interpublic's Universal McCann has tapped digital media-verification company DoubleVerify to better vet ...
Media Ratings Council's Approach Is Straightforward
Video Insider, Michael Kokernak - Wednesday, August 26, 2009
Announcements come and go in regards to companies trying to capture part ...
My Brand's Bigger Than Your Brand
Metrics Insider, Pat LaPointe - Tuesday, August 25, 2009
The appetite for brand valuation data is so strong that multiple respectable ...
FLO TV, Rentrak Partner On Mobile Measurement
Online Media Daily, Mark Walsh - Thursday, August 20, 2009
A dearth of standard metrics is often cited as one of the ...
Online Video Is Still Hot!
Metrics Insider, Josh Chasin - Wednesday, August 19, 2009
Back in the Paleolithic Era of the Internet -- the '90s -- ...
Ad Crack: Gotta Get Your Fix Of CTR!
Online Spin, Cory Treffiletti - Wednesday, August 19, 2009
Have you ever been in this situation: You spend hours, days and ...
How Much Is Our Behavior Worth?
Metrics Insider, Stephen DiMarco - Friday, August 14, 2009
Looking to add to your summertime reading list? I recommend the new ...
2010 Plan: Time to Expand Marketing's Role?
Metrics Insider, Pat LaPointe - Tuesday, August 11, 2009
2010 holds the promise to be a banner year for marketers. Customers ...
Task Completion: Why It's The Most Important Metric
Online Media Daily, Jonathan Levitt - Tuesday, August 11, 2009
Three simple tips for measuring task completion on your website, and why ...
Analytics As A Secret Weapon
Metrics Insider, Jodi McDermott - Friday, August 7, 2009
Competing on analytics sounds like a good thing, but is your organization ...
Set Top Box Research: A Call for More Open Dialogue
TV Board, Ed DeNicola - Friday, August 7, 2009
From a research perspective, digital set top box (STB) data is the ...
Metrics Muddle: The Struggle For An Online GRP
Video Insider, Adam Kasper - Tuesday, August 4, 2009
OK, I know the issue I am about to tackle is a ...
Google's Data-Driven DNA
Online Media Daily, Laurie Sullivan - Sunday, August 2, 2009
Dig into the numbers and go beyond expectations to find the truth ...
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