- Minimizing Measurement
Media Magazine, Mike Bloxham - Wednesday, September 30, 2009
It's integral to human nature that we ask questions. Similarly, it's pret ...
- Nielsen To Develop Online Planning Tool For UK
Online Media Daily, Mark Walsh - Tuesday, September 29, 2009
The Nielsen Company has been selected by UKOM, the UK Online Measureme ...
- Perverting Your Metrics
Metrics Insider, Pat LaPointe - Tuesday, September 29, 2009
A fake memo shows the way. Sample: "We can offer customers ...
- Keeping It CIMM-ple
Metrics Insider, Josh Chasin - Tuesday, September 22, 2009
By now many Mediapost's readers know about the formation of the Counc ...
- Q+A: Omniture CEO Josh James After Adobe
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Adobe announced intentions to acquire Omniture for $1.8 billion last week. ...
- Omniture, comScore Unveil Partnership On Heels Of Adobe Acquisition
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Omniture and comScore plan to unveil a partnership Monday that creates ...
- Confused? Three Must-Haves For Your Après-Recession Marketing Plan
Metrics Insider, Stephen DiMarco - Friday, September 18, 2009
The double-whammy of irrational consumers on top of a waning recession pos ...
- SFP 30: Not A Sunscreen, But A Self-Fulfilling Sales Prophecy
Publishing Insider, Steve Pelletier - Friday, September 18, 2009
I recently
posted about inventory strategies and specifically about "leftove ...
- The Dirtiest Word
Publishing Insider, David Koretz - Thursday, September 17, 2009
It has become the cheap word that every ad network, rich med ...
- Driving In The Rear-View Mirror
Online Media Daily, Jaffer Ali - Wednesday, September 16, 2009
If you don't see that the online media ecosystem is in distres ...
- Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
Adobe Systems reported Tuesday that it has entered into an agreement ...
- Eat Pizza, Stay Thin -- But Sacrifice Credibility
Metrics Insider, Pat LaPointe - Tuesday, September 15, 2009
Anyone who has studied the question of increasing spend in a recessi ...
- National Instruments Gets Its Jive On
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
National Instruments (NI), an electronics test-and-measurement company, will deploy later this we ...
- Web Analytics: Easy? Hard? Complex? It Depends
Metrics Insider, Judah Phillips - Tuesday, September 8, 2009
In the Web analytics industry, there has been an ongoing debate f ...
- Visualizing Data
Metrics Insider, Jodi McDermott - Friday, September 4, 2009
Looking at your data is just as important as reading your dat ...
- The Three Rs Of Engagement
Online Spin, Cory Treffiletti - Wednesday, September 2, 2009
There is no standard for how you define engagement because engagement depen ...
- 'Any Idiot Can Optimize One Variable'
Metrics Insider, Kyle Johnson - Tuesday, September 1, 2009
That was how one former colleague expressed his frustration when a n ...