Tag results for "metrics" for 2010
- A&E Signs With TRA For Buyer MetricTRA, the firm that tries to measure how advertising affects purchase decision ...
- An Acceptable Margin Of Error Can Be A Good Thing Our business is VERY detailed. There are more data sets than the ...
- A Metrics Miracle"Twas the week before Christmas, when alone in my house/ I w ...
- What Does 'Engagement' Do?"Engagement" has become one of the more enduring buzzwords of recent year ...
- Elves Present Dashboard, While Santa SuffersSanta slipped into a PowerPoint-induced coma today halfway through the annual Elf ...
- The Future Of Social Video Metrics: How To Plan for SuccessAdvertisers that are still judging the success of their online video campaig ...
- Send THIS To Your CFO (Anonymously)Attention, all finance executives seeking to understand the ROI on marketing investments...Ov ...
- Context MattersBack in 1997, when it was my turn to be President/CEO ...
- Which Network Is Best On The Internet? Beats Us So which one of the big broadcast networks does the best j ...
- Yes -- But Is It Representative?Among the wide-ranging -- and occasionally unusual -- job titles I've h ...
- SOV Is DOAOne of the most popular measures of relative marketing effectiveness continues ...
- Tapping Into The Wisdom Of CloudsPrediction markets have been around for quite a while now. The Io ...
- Getting To The World Series Of Digital Media Buying Media buyers and baseball coaches are a lot alike. Successful baseball coachi ...
- Tag UbiquityWe talk about the Internet as the most measurable medium. But y ...
- New Media Leadership to Come from Engineering and Technology Disciplines?There has been a lot of great conversation recently about Mad M ...
- GfK MRI Measures Place-Based Video GfK MRI, a media research firm, is getting into digital out-of-home vid ...
- Metrics For Your 'Special Purpose'Question: What do Steve Martin (actor) and the Association of National Advertiser ...
- The Web Isn't Dead -- But Research Is A Mixed Berry TorteI was somewhat distraught about my career prospects when I read t ...
- Overcoming Short-Term Bias In Marketing MeasurementAt best, marketing measurement tends to slant toward short-term payback at t ...
- The Industry's Landmine: What Consumers Think You Know About Them -- And What You Can Do About ItCookies! Bad! Beacons! Spying! Tracking! Data! Evil! Seven words summarize the thes ...
- MSNBC Asks 'Why Pay For Ads Nobody Sees?'Preaching accountability, MSNBC Digital on Monday rolled out a new ad renderi ...
- Facebook Ends Conversion Tracking For AdsFacebook is shutting down the beta version of a conversion tracking
- Five Things You Can Do TODAY To Improve Your Measurement Foundation
While the economy may be improving, CFOs will be cautious not ...- ComScore 'Social Analytix' Provides Real-Time Consumer Feedback
To help marketers navigate an increasingly friend- and follower-centric media landscape, comSco ...- Social Media's Biggest Obstacle: Failure to Measure
Efforts to build customer loyalty garner more social media spending from markete ...- Measurement Problems? Check Your Credibility Chain
Which of the following is the biggest obstacle to better measurement ...- Don't Be Afraid Of The Cookie Monster
All this fuss about online privacy and cookie-targeting got me curious. ...- CNN And Starcom Pioneer DO Guarantees
As digital out-of-home video grows larger and more complex, media agencies a ...- Achieving Simplicity In Measurement
So often I hear that a given approach to measuring the payba ...- comScore Takes Closer Look At Search
More than a few ruffled feathers and changes in what defines ... - Five Things You Can Do TODAY To Improve Your Measurement Foundation
