- From Black Box to Legos: Democratizing Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, January 29, 2010
Back in the day... Yeah, here I go again, waxing nostalgic f ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting ...
- Secrets Of Generating High-Scoring Leads
Performance Insider, David Dowhan - Thursday, January 28, 2010
The use of predictive modeling to score online consumer sales leads h ...
- Dynamic Logic Teams With Cymfony For Buzz Monitoring
Online Media Daily, Mark Walsh - Tuesday, January 26, 2010
Dynamic Logic is partnering with buzz-tracking firm Cymfony to incorporate social med ...
- Audience Insights, Not Audience Measurement
Metrics Insider, Stephen DiMarco - Tuesday, January 26, 2010
I find myself quoting Randall Rothenberg, Chairman of the IAB, more a ...
- Mobile Metrics Co. Ground Truth Emerges From Prolonged Stealth
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
A Seattle-based startup aims to give comScore some competition in the mobi ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performan ...
- The Cost Of NOT Branding
Metrics Insider, Pat LaPointe - Tuesday, January 19, 2010
It's a simple formula: Recession requires more tactical spending. This year's budg ...
- Online Metrics: Trends For 2010
Metrics Insider, Josh Chasin - Tuesday, January 12, 2010
When I look back at my 2009 predictions, I feel pretty go ...
- The Marketing Kwan
Metrics Insider, Jodi McDermott - Friday, January 8, 2010
"Love, respect, community and money" tied into one word. That is wh ...
- Quantcast: Mobile Web Growing Fast
Online Media Daily, - Tuesday, January 5, 2010
The share of Web traffic from mobile devices increased 110% in Nor ...
- Research Predictions For 2010
TV Board, Charlene Weisler - Wednesday, January 6, 2010
Over the past year I have been interviewing prominent researchers in t ...
- Gartner Grabs Burton Group For $56M
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 5, 2010
On the heels of its purchase of AMR Research, Gartner has acquir ...
- Forecast For 2010: Better Forecasting
Metrics Insider, Pat LaPointe - Tuesday, January 5, 2010
Yogi Berra said, "It's tough to make predictions, especially about the future ...