- Microsoft Looks To comScore For 'Advantage'
Online Media Daily, Gavin O'Malley - Friday, February 26, 2010
Hoping to help consumer packaged goods brands better reach their targeted audienc ...
- Busting The Big Digital Media Myths
Metrics Insider, Stephen DiMarco - Friday, February 26, 2010
Whether it was unadulterated optimism about the growth of online media, ...
- Collective Adds Engagement Metrics To AMP
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Aiming to expand reporting beyond the click, Collective has added the abili ...
- Experts Debate 'Ickiness' Of Web, Mobile Measurement
Online Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics &am ...
- The continuing misadventures of Facebook's Log In
Show Daily, John Capone - Wednesday, February 24, 2010
According to Experian Hitwise's Bill Tancer A year ago MySpace was t ...
- Media Insights Q&A with Bruce Tyroler
TV Board, Charlene Weisler - Wednesday, February 24, 2010
While there are many companies that are examining set-top-box data, Bruce Tyrole ...
- Pay Me My Money Down
Metrics Insider, Josh Chasin - Tuesday, February 23, 2010
Information, we are told, wants to be free. Well, teenagers want ...
- The Age Of Brand-Specific Data And The New Media Mix Model
Video Insider, Damon Bethel - Tuesday, February 23, 2010
For the last decade we've all been discussing how today's media landsca ...
- Death Of The Impression/Rise Of The Data Economy
Metrics Insider, Michael D. Andrew - Friday, February 19, 2010
The future of advertising is not about social, not about viral video ...
- What Old-Style TV Panel Data Can't Do
Online Spin, Dave Morgan - Thursday, February 18, 2010
After my speech at the Borrell Local Online Advertising Conference in N ...
- Email Analyst Sizes Up Reach
Online Media Daily, David Goetzl - Tuesday, February 16, 2010
Research firm Email Data Source (EDS) said it is launching a n ...
- Lose The Marketing Love Handles Without Lifting A Finger
Metrics Insider, Pat LaPointe - Tuesday, February 16, 2010
I got an email the other day from a marketing technology compa ...
- Analytic Vs. Audited Data: Yes, There IS A Difference
Metrics Insider, Peter Black - Friday, February 12, 2010
To start, analytics are not an audit. An audit involves a seri ...
- Marketing Firm Launches High-Tech Lab Complete With 'Candy Wall'
Online Media Daily, Mark Walsh - Wednesday, February 10, 2010
Picture a 2,100-square-foot facility, providing observers with seven different hidden camera angle ...
- What's In A Number?
Online Spin, Cory Treffiletti - Wednesday, February 10, 2010
Marketing is all about numbers. Whether you're building a brand or drivi ...
- DBG Boosts Analytics With Datran Media's Aperture
Online Media Daily, Gavin O'Malley - Monday, February 8, 2010
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audien ...
- C3 And The Next Media Frontier: Set-Top-Box Data
TV Board, Ed DeNicola - Friday, February 5, 2010
The national television industry has every reason to congratulate itself for successful ...
- How To Avoid A 'Holey War' Of Spending
Metrics Insider, Pat LaPointe - Wednesday, February 3, 2010
My friend and business partner, Dave Reibstein of Wharton School, writes ...
- Rockhouse Partners 'Hell-Bent' For Metrics
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
A trio of former Ticketmaster execs on Tuesday debuted Rockhouse Partners ...