- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- Is 'Reliable Web Measurement' An Oxymoron?
Metrics Insider, Peter Black - Friday, April 30, 2010
Within the past few months there have been two independent developments th ...
- Study: Ad Networks Generate Less Than A Quarter Of Impressions
Online Media Daily, Mark Walsh - Wednesday, April 28, 2010
The backlash of large Web publishers against ad networks in the la ...
- Ooyala Puts YouTube at Publisher's Command
VidBlog, Steve Smith - Wednesday, April 28, 2010
For many small and medium publishers video has become in 2010 wh ...
- Measurement's Exponential Curve
Metrics Insider, Pat LaPointe - Tuesday, April 27, 2010
I attended the Global Retail Marketing Association's annual leadership conference recently a ...
- Opening Brand Windows
Metrics Insider, Greg Rogers - Friday, April 23, 2010
There are two trends in online marketing that are driving the noti ...
- GRPs For Digital Marketers
Metrics Insider, Josh Chasin - Wednesday, April 21, 2010
Every couple of months, I turn a corner and find myself sma ...
- Mobile Social Activity On the Rise
The Social Graf, Erik Sass - Wednesday, April 21, 2010
This week brought another study showing the steady increase in consumers usi ...
- Memo From The CFO: The Best Response
Metrics Insider, Pat LaPointe - Tuesday, April 13, 2010
Two weeks ago I posted a disguised version of an actual ema ...
- Measuring Creative Impact
Online Spin, Joe Marchese - Tuesday, April 13, 2010
In the evolving digital advertising model, the effectiveness of "brand" creative wi ...
- Google Releases Plan For Display Ad Measurement Tools
Online Media Daily, - Monday, April 12, 2010
Google Product Management Director Ari Paparo writes in a blog
post ... - Much Ado About Set Top Boxes
TV Board, Pat Liguori - Monday, April 12, 2010
In the world of audience research, the Set Top Box (STB) ...
- Four Times Zero Is Still Zero
Metrics Insider, Gian Fulgoni - Friday, April 9, 2010
I recently moderated a panel at OMMA Global San Francisco titled "Wi ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
- Defining Engagement Ain't That Hard
Online Spin, Cory Treffiletti - Wednesday, April 7, 2010
I don't get it. Why is it so difficult for everyone ...
- Three Nuggets From The Omniture Summit 2010
Metrics Insider, Stephen DiMarco - Tuesday, April 6, 2010
Because it's still relatively new compared to other measurement practices within companie ...
- How To Ensure Your Online Strategy Is A Metrics Success
Metrics Insider, Christopher Peer - Friday, April 2, 2010
You've researched and implemented all the latest SEO best practices. Your graphi ...