Tag results for "metrics" for May 2010
- Ten Specific Ways Brand Investments Pay BackOne of the most frequent questions I get about measuring marketing i ...
- Comcast and thePlatform to Preserve Nielsen Ad Tracking Online"TV Everywhere" publishers will be able to track consumer ad viewing acro ...
- 'EmailGeekonomics': Time For Some New Email MetricsHow is email marketing like baseball? Both use a set of general ...
- Quantcast Appoints UK Managing DirectorWeb analytics firm Quantcast on Tuesday named Philip Macauley as its n ...
- Facebook -- Half-A-Billion Visitors 'N CountingBack in April, Facebook quietly crossed the 500-million-visitor mark for the fir ...
- You Really Need To Ask The Target AudienceClients tend to ask for my opinion on which landing page ...
- The Velocity Of EngagementDuring a recent session on demand-side platforms (DSPs) I found myself extendi ...
- If Web Metrics Still Untrusted, Mobile Standards Long Way Off Measurement has long been cited as one of the barriers to high ...
- A Next Step In Set-Top-Box Data Adoption: The CIMM LexiconSet-top-box data offer granularity that, with some standardization and agreed-upon rules, cou ...
- Newsflash: Biz Media Again Fooled By Bogus ResearchI continue to see a number of highly intelligent business editors coveri ...
- Campaign Attribution Isn't A Zero-Sum GameLet's face it, we all want due credit for our work. That ...
- The Pace Of Marketing Automation In 2010With the emergence of socially engineered experiences and connectivity, the world ...
- 'There Is No Need To Suck This Much'With its comparative maturity and quickly evolving landscape, search poses a uniq ...
- Behind the Numbers: That Rising FeelingMobile phones are getting all the action these days. Consumers eagerly b ...
