- Getting To The World Series Of Digital Media Buying
Metrics Insider, Dan Beltramo - Friday, October 29, 2010
Media buyers and baseball coaches are a lot alike. Successful baseball coachi ...
- Tag Ubiquity
Metrics Insider, Josh Chasin - Wednesday, October 27, 2010
We talk about the Internet as the most measurable medium. But y ...
- New Media Leadership to Come from Engineering and Technology Disciplines?
Online Media Daily, Ben Kartzman - Wednesday, October 27, 2010
There has been a lot of great conversation recently about Mad M ...
- GfK MRI Measures Place-Based Video
Digital Outsider, Erik Sass - Friday, October 22, 2010
GfK MRI, a media research firm, is getting into digital out-of-home vid ...
- Metrics For Your 'Special Purpose'
Metrics Insider, Pat LaPointe - Tuesday, October 19, 2010
Question: What do Steve Martin (actor) and the Association of National Advertiser ...
- The Web Isn't Dead -- But Research Is A Mixed Berry Torte
Metrics Insider, John Bremer - Tuesday, October 12, 2010
I was somewhat distraught about my career prospects when I read t ...
- Overcoming Short-Term Bias In Marketing Measurement
Metrics Insider, Pat LaPointe - Wednesday, October 6, 2010
At best, marketing measurement tends to slant toward short-term payback at t ...
- Behind the Numbers: Still Holding
OMMA Magazine, kyle , Daisy Whitney - Friday, October 1, 2010
Buoyed by faster networks, better devices and a big market boost fr ...