- A&E Signs With TRA For Buyer Metric
MediaDailyNews, David Goetzl - Thursday, December 30, 2010
TRA, the firm that tries to measure how advertising affects purchase decision ...
- An Acceptable Margin Of Error Can Be A Good Thing
Online Spin, Cory Treffiletti - Wednesday, December 22, 2010
Our business is VERY detailed. There are more data sets than the ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Tuesday, December 21, 2010
"Twas the week before Christmas, when alone in my house/ I w ...
- What Does 'Engagement' Do?
Data and Targeting Insider, Steve Smith - Friday, December 17, 2010
"Engagement" has become one of the more enduring buzzwords of recent year ...
- Elves Present Dashboard, While Santa Suffers
Metrics Insider, Pat LaPointe - Tuesday, December 14, 2010
Santa slipped into a PowerPoint-induced coma today halfway through the annual Elf ...
- The Future Of Social Video Metrics: How To Plan for Success
Video Insider, Dan Greenberg - Wednesday, December 8, 2010
Advertisers that are still judging the success of their online video campaig ...