- Rentrak Expands StationView Essentials Across 17 Markets
MediaDailyNews, Wayne Friedman - Thursday, December 29, 2011
Rentrak continues its move into TV stations' efforts to find viewership measureme ...
- Digitas' Bitterman On Owned, Earned And Hype -- And Why Google+ Has Been A Negative
Online Media Daily, Mark Walsh - Saturday, December 24, 2011
Investment in owned and earned channels is stronger.. Hype is driving pa ...
- The Mobile Buy Button Clicks In This Holiday
Data and Targeting Insider, Steve Smith - Friday, December 23, 2011
If there is one new consumer behavior that is going to dri ...
- RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. ...
- Faulty Metrics Damage Brands, Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 20, 2011
Too many brands, agencies and technology providers have become starry-eyed from t ...
- Vevo Sees 700% Rise in Mobile Music Video Streams
Online Media Daily, Steve Smith - Tuesday, December 20, 2011
Vevo says video streams to mobile devices increased 700% between January a ...
- Managing Data For Sales Conversion
Metrics Insider, Tim Altier - Tuesday, December 20, 2011
Maybe it's counterintuitive, but the better the data management, the better t ...
- Asking The Tough Questions
Online Spin, Jason Heller - Tuesday, December 20, 2011
Sometimes the holidays provide just enough breathing room to think about importa ...
- 2012: A Measurement Odyssey
Metrics Insider, Sherrill Mane - Wednesday, December 14, 2011
As I thought about the different ways this column could close o ...
- More Second Thoughts On Set-Top-Box Measurement
TV Board, Gary Holmes - Tuesday, December 13, 2011
As I discussed in last week's column, despite numerous technological and methodologic ...
- 2012: The Year Of The Video View Standard
Video Insider, Paul Kontonis - Tuesday, December 13, 2011
How do you define a video view? The answer varies depending ...
- Leverage Customer Data To Turn Browsers Into Buyers
Metrics Insider, Josh McFarland - Friday, December 9, 2011
Online shoppers are more distracted than ever. As the count of e-commer ...
- Nielsen, Tremor Bring TV Metrics To Online Video
Online Media Daily, Gavin O'Malley - Wednesday, December 7, 2011
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub custome ...
- Buddy Media, comScore Team On Social Metrics
Online Media Daily, Mark Walsh - Wednesday, December 7, 2011
Buddy Media and comScore are partnering to provide mutual clients improved measureme ...
- Researcher Unveils System For Measuring Tablet's Impact On Brands
Online Media Daily, Laurie Sullivan - Wednesday, December 7, 2011
InsightExpress plans to release a metrics system Wednesday that measures the bra ...
- Who's Right About The Future Of On-Screen Media?
TV Board, Charlene Weisler - Wednesday, December 7, 2011
When it comes to a discussion of the future of on-screen vide ...
- Why The Operational Half Of Metrics Is In Trouble (And How To Fix It)
Metrics Insider, Bill Wise - Tuesday, December 6, 2011
A lot of the metrics conversation revolve around computational issues -- questio ...
- Second Thoughts On Set-Top-Box Measurement
TV Board, Gary Holmes - Tuesday, December 6, 2011
For more than half a decade, many in the TV industry ha ...
- WPP Panel Examines Brand Equity
Around the Net In Media, Phyllis Fine - Thursday, December 1, 2011
How much does it matter if consumers like your brand? That's t ...
- Proceed With Caution: Attribution's Insights Not Always Straight Line
Metrics Insider, Anto Chittilappilly - Tuesday, November 29, 2011
The insights that are produced by your cross-channel attribution management solution, a ...
- The New Mobile Reflex
Data and Targeting Insider, Steve Smith - Friday, November 25, 2011
There are many question marks that remain around consumer behavior this holid ...
- iOS Users Fastest To Upgrade
Online Media Daily, Mark Walsh - Tuesday, November 22, 2011
When it comes to adoption rates for upgrades, the iOS platform easi ...
- Of Principles, Solutions And Pilots (No, We Are Not Creating PSPs)
Metrics Insider, Sherrill Mane - Tuesday, November 22, 2011
The ecosystem-wide initiative, Making Measurement Make Sense (3MS) is now moving fr ...
- Enabling the Measurement of Mobile
Metrics Insider, Michael Kaushansky - Friday, November 18, 2011
Mobile measurement continues to be a hot topic in digital media. ...
- Why The Cross-Channel Measurement Problem Is A Software Problem
Metrics Insider, Bill Wise - Friday, November 11, 2011
Pandora founder Tim Westergren recently made a pointed observation about digital radi ...
- This Column is 43% Better Than Last Week's
Online Media Daily, George Simpson - Friday, November 11, 2011
Nielsen -- which, by the way, has a "solution" to fix th ...
- 2012: Mobile Search To Comprise Nearly 22% Of Ad Spend
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Search on mobile devices continues to fuel marketing campaigns, but attribution manageme ...
- Social and Mobile 'On Steroids'
Show Daily, Mark Walsh - Monday, November 7, 2011
Gridley said social media and mobile are the two ad areas " ...
- How to Measure ROI in Online Video
VidBlog, Daisy Whitney - Friday, October 28, 2011
Let's say you're a media buyer. And you just plunked down clie ...
- Beyond The Click
Marketing Daily, Bob Hammond - Wednesday, October 26, 2011
Why New Metrics mean better ads. ...