Tag results for "metrics" for April 2011
- Networks, Advertisers, View DVR Ratings DifferentlyBecause of the popularity of DVRs, networks now track ratings of sho ...
- The Rock In The Pond Given the power and potential of social media as a marketing too ...
- Click-Through Metrics Come Under FireWhile marketers continue to rely on click-through rates as a primary measu ...
- The Limits Of POOR PointsIn last week's column I wrote about the television industry's continued sear ...
- Unreachable Reach And Frequency It is a shame that after so many years of advancement ...
- More On The New Time Lag: Not Your Father's Metric Any More In Part 1 of this article I discussed how today's more sophisticat ...
- Tag, You're It: Are You Using a Tag Management Solution Yet?When it comes to digital marketing measurement, tags make the world ...
- Cohen To UM Global Digital Head, Stresses MetricsLongtime UM digital maven David Cohen has been upped to global digit ...
- What Sharing Means To Consumer RealityI've been thinking a lot lately about disconnects between industry parlance, planni ...
- Does Advertising And Digital Behavior Lack A Unified Theory And Method For Measurement And Analysis?Digital analytical evolution over the last several years should no longer suppo ...
- The Call for Smarter Search AnalyticsSearch marketing and data analytics have always been connected at the hi ...
- Less than 1% of Web Site Visits Come from Social MediaOne of social media's big selling points is the high degree ...
- Making 'Making Measurement Make Sense' Make SenseRecently the IAB, the AAAA, and the ANA have joined forces ...
- Viral By Design: Visible Measures Opens "Choice-Based" Ad NetworkThe media measurement company that has become a mainstay of gauging vir ...
- Social Media Solves ROI ProblemWhile everyone and their mom is now using social media, it h ...
