- Online Piracy: How Big A Problem Is It?
Metrics Insider, Michael Perlman - Friday, September 30, 2011
The impact of online piracy is massive. According to a report fr ...
- The High Cost of Social-Media Monitoring
Online Media Daily, - Friday, September 30, 2011
Money is flooding into the social-media monitoring market. But while the entrepreneu ...
- Casale Partners With Turn To Enhance Publisher Reach
Online Media Daily, Gavin O'Malley - Thursday, September 29, 2011
Casale Media is expected to announce a partnership with demand-side platform Tur ...
- Effective Drivers: Media Mix Modeling vs. Attribution Management
Metrics Insider, Anto Chittilappilly - Tuesday, September 27, 2011
Media mix modeling is typically delivered as a distinct "snapshot in tim ...
- Good News: Ratings Of All Three Networks' A.M. News Shows Up For First Time In Years
Around the Net In Media, Phyllis Fine - Friday, September 23, 2011
It's been a good morning for the three major a.m. news show ...
- The Long Goodbye: When Will Eyes-On Replace DECs? Understanding This New Metric Key To OOH's Ad Share?
MediaDailyNews, Tony Jarvis - Thursday, September 22, 2011
The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significa ...
- Industry Releases Digital Marketing Measurement Solution
Marketing Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Demo R& Fs: Back to the Future?
Metrics Insider, Sherrill Mane - Tuesday, September 20, 2011
As part of their joint initiative, "Making Measurement Make Sense," The AN ...
- Industry Releases Digital Marketing Measurement Solution
Online Media Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- Mobile Injection Focus Of Kenshoo, Omnicom Deal
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
A global deal between Kenshoo, a search engine marketing platform provider, a ...
- Mobile Metrics Ad Platform Tracks Click To Call
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
Telmetrics developed a mobile call-tracking analytics platform that the company plans ...
- Attribution's Recommendation Engine: Windshield Vs. Rear-View Mirror
Metrics Insider, Anto Chittilappilly - Friday, September 16, 2011
In "A Chevy Convertible & Attribution: Both Offer Top-Down Technology," I us ...
- NewMediaMetrics Update Database, Media Preferences
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
While clients might shift some dollars to newer media, traditional media remai ...
- I've Got A Secret: Nielsen Is Measuring Internet TV Viewing
TV Board, Gary Holmes - Tuesday, September 13, 2011
In 2006 I was part of the Nielsen team that developed ...
- Data With Benefits
Metrics Insider, Omar Tawakol - Friday, September 9, 2011
Data has real monetary value. Many publishers are beginning to realize th ...
- Google Adds Shopping Click Metrics
Online Media Daily, Laurie Sullivan - Thursday, September 8, 2011
Google added a feature that lets marketers see the number of clic ...
- Nielsen Brings TV Metrics To Online Ads
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
Nielsen said its new service, which measures online advertising, including video, h ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Taking A Stand Against Standards
Metrics Insider, Mark Hughes - Tuesday, September 6, 2011
Every brand needs metrics that matter. It's a simple fact of mode ...
- Clarification: Google, YouTube Traffic Versus Facebook
Online Media Daily, - Friday, September 2, 2011
The combined unique users for Google and YouTube would top Facebook's 158 ...
- Metrics Imitate Life -- Which Is Good For Art
Metrics Insider, Bill Wise - Thursday, September 1, 2011
If I had to grossly oversimplify the experience/metrics arguments in advertising, I ...
- Surveys Show Paradox In American Consumer Mindset
TV Watch, David Goetzl - Thursday, September 1, 2011
Of course, surveys by nature are flawed. Yet, unless conducted by ...