Tag results for "metrics" for May 2012
- Meeker Promises There Is Money In Mobile Facebook's initial public offering cast a harsh light on its failure ...
- Existing Investors Fuel Ace MetrixAce Metrix, the research firm that helps advertisers test creative before laun ...
- DoubleClick Metrics Give Publishers Trending DataGoogle introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Tablet Users Watching More Videos Than Smartphone OwnersNew findings from Rhythm NewMedia suggest that people like watching video bett ...
- Facebook User Numbers Peak -- and Decline?Another day, another column about Facebook, whose stock price just keeps goi ...
- Understanding the Cost-Per-Engagement Ad ModelWhen paired with strong audience targeting, the CPE model can be extreme ...
- Being Seen: Chasing Viewability Let's hope that the new emphasis on viewable impressions also calls great ...
- Tablets Expand On Millennial NetworkThe iPad may be the dominant tablet brand, but Android-based rivals a ...
- The Case For CPEM: Cost Per Effective ImpressionsHave you been basing your ad buys on "effective cost per thousa ...
- Measuring Engagement Is Key To Success For Brand Marketers On FacebookBrand marketers have been on a confusing and sometimes contradictory journey recent ...
- Nielsen To Analysts: We've Created A 'Currency,' Says GroupM WIll Use OCR To Guarantee Ad BuysA top Nielsen executive said the company's fledgling Online Campaign Ratings (OC ...
- Whither The Viewable Impression Pilots?Industry discussions of viewable ad impressions and cross-media platform comparability using comm ...
- Naturally Occurring Data Over a half century ago, TV measurement was invented. Advertisers wanted ...
- NBC's Harbert Posits Ratings Change: Time to 'Consider' C7It won't happen this upfront, but Ted Harbert, the chairman of N ...
- Online Video Inching Closer to TV Metrics & GRPsWe need standards. That's long been the rallying cry of online vide ...
- Attribution-Based Marketing OptimizationRecently, Forrester Research published the research reports that ranked marketing attribution produ ...
- Advertisers Want More Data on Tablet Readership As publishers and advertisers scramble to keep up with the surge ...
- The More Things Change, The More They Remain The SameOnce a quarter, Nielsen takes a break from ruining the mood ...
- Media Buyers Ask Mags For More Tablet InfoPrint media buyers want more information about magazines' tablet metrics than we ...
- Getting Closer To Customers: Eight Ways Data Can HelpData can be the secret weapon for getting closer to customers, understandi ...
- Huh? You can rant and rave all day long about the shift ...
- Improving Local Measurement With Return-Path Data Of all the potential uses of return-path data, (RPD) local measurement arguab ...
