- Attribution Management As A Facilitator Of Your Enterprise Data Warehouse
Metrics Insider, Anto Chittilappilly - Tuesday, July 31, 2012
When an organization engages in marketing attribution it knowingly or unknowingly mak ...
- Branded Content Association Comes To U.S.
Marketing Daily, Karl Greenberg - Thursday, July 19, 2012
The Branded Content Marketing Association (BCMA) is expanding into the United State ...
- Arbitron PPM Gets MRC Accreditation In 5 Big Markets
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Radio ratings firm Arbitron scored a big win: It has received accreditati ...
- Seeking Alpha Adopts VCPM Metrics
Online Media Daily, Fern Siegel - Thursday, July 19, 2012
Seeking Alpha, a Web site for financial opinion and analysis, says ...
- Audience Must Be The Atomic Unit Of Any New Cross-Media Measurements
Online Spin, Dave Morgan - Thursday, July 19, 2012
Cross-platform ad campaigns are coming, and so is the desire for re ...
- Data, Data Everywhere -- But Where's the Marketing Performance?
Performance Insider, Damon Ragusa - Thursday, July 19, 2012
The explosion in digital and emerging media channels has brought a hu ...
- As Facebook Prepares to Face Its Earnings Music, It's Sounding Pretty Good
Social Media Insider, Catharine P. Taylor - Thursday, July 19, 2012
As far as digital is concerned, this is Marissa Mayer's week, b ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car bran ...
- Measuring The 'Facebook Effect' On Ad Campaign Performance
Metrics Insider, Paul Pellman - Tuesday, July 17, 2012
In the week leading up to the Facebook IPO, news broke th ...
- I Heard It Through The Grapevine
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Thursday, July 12, 2012
Making Measurement Make Sense (3MS) has provided principles and solutions to pressi ...
- Using Experiment Design To Build Confidence in Your Attribution Model
Metrics Insider, Anto Chittilappilly - Wednesday, July 11, 2012
A key finding of the recently published joint Forrester Consulting/IAB report, "Digit ...
- A Media Euro: The Other Single Currency Crisis
Metrics Insider, Yaakov Kimelfeld - Tuesday, July 3, 2012
The most recent ARF Audience Measurement conference was titled "The Measurement Crisis ...
- eCommerce Customer Lifetime Value
Research Brief, Jack Loechner - Monday, July 2, 2012
Customer lifetime value is an important metric for every business, but ...