- Bring On The Social Media Impression
Metrics Insider, Yaakov Kimelfeld - Thursday, August 30, 2012
The uncertainty about the future of Facebook has a lot to ...
- How Do You Solve A Problem Like Measuring Facebook Impressions?
Around the Net In Media, Phyllis Fine - Monday, August 27, 2012
In an effort to sway big ad spenders to spend their hef ...
- Social Ad Success Means Defining New Metrics
Online Media Daily, Laura O’Shaughnessy - Friday, August 24, 2012
As digital advertising expands into the new frontier of social media, t ...
- Companies Target Ads Based On 'Invisible' E-Scores
Around the Net In Online Marketing, Wendy Davis - Tuesday, August 21, 2012
Companies are starting to use a new "largely invisible," metric -- t ...
- IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused ...
- Facebook Visitors Decline YoY in June
The Social Graf, Erik Sass - Tuesday, August 21, 2012
Facebook had fewer unique U.S. visitors in June 2012 than it d ...
- Excessive Online Ads Curbed By Metric Standard
Online Media Daily, Gavin O'Malley - Thursday, August 16, 2012
An oversupply of inventory is weighing down the online ad industry a ...
- Data Saves The CMO
Metrics Insider, Michael Kaushansky - Wednesday, August 15, 2012
On average, most CMOs hold that job for less than two years ...
- 14M Viewer Messages: How A Favorite TV Show In India Uses Data
Around the Net In Media, Phyllis Fine - Monday, August 13, 2012
The producers of the highly rated Indian show "Satyamev Jayate" process ...
- Back To School
Metrics Insider, Sherrill Mane - Thursday, August 9, 2012
August is already nearly half gone, and we are inching our w ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- Embrace Data -- Or Start Looking For A New Career
Online Spin, Cory Treffiletti - Wednesday, August 8, 2012
Data is fast becoming the center of the marketing universe. A marketer ...
- Adding Advanced Attribution To The Purchase Funnel
Metrics Insider, Peter Norwood - Tuesday, August 7, 2012
An attribution solution with funnel stage reporting helps marketers understand the comple ...
- Google Beats Apple In Brand Value
Online Media Daily, Gavin O'Malley - Thursday, August 2, 2012
The jury's still out on Google+ and Google's various gadgets, but t ...
- Eloqua Debuts IPO, Ups Financial, Biz Viability
Online Media Daily, Laurie Sullivan - Thursday, August 2, 2012
Eloqua, a marketing automation platform that helps companies determine where marketing mon ...