- Moments, Media and Modes: Devices Offer A Big Do-Over
Data and Targeting Insider, Steve Smith - Friday, September 28, 2012
Don't define the post-PC era as merely "always on" or multii-screen." T ...
- Overlap Reporting And Advanced Attribution
Metrics Insider, John Marsan, Aruna Thota - Tuesday, September 25, 2012
In an effort to maximize conversion rates, today's online marketers take advanta ...
- Fox Partners With Social Analytics Company True Anthem
Around the Net In Media, Phyllis Fine - Monday, September 24, 2012
Fox is partnering with analytics company True Anthem to get a be ...
- Attribute This
Metrics Insider, Yaakov Kimelfeld - Tuesday, September 18, 2012
To paraphrase the tagline used in commercials by Ally Bank: "Even childr ...
- Media Insights Q&A With ComScore's Josh Chasin
TV Board, Charlene Weisler - Thursday, September 13, 2012
Josh Chasin, chief research officer of comScore, is an expert in ...
- Implementing Attribution Requires Change
Metrics Insider, Anto Chittilappilly - Tuesday, September 11, 2012
For those of you thinking about attribution management solutions, one of t ...
- Borrell Creates DMR To Enhance Digital Marketing Metrics
Online Media Daily, Gavin O'Malley - Friday, September 7, 2012
Despite promises of boundless media measurements, online marketers still have trouble tracki ...
- Facts, Findings, Figures Aren't Enough
Metrics Insider, Sherrill Mane - Thursday, September 6, 2012
Every day new facts, findings, figures, and pronouncements fill my inbox. Howeve ...
- Media Insights Q&A: Chris Moschovitis & Anna Murray
TV Board, Charlene Weisler - Thursday, September 6, 2012
Chris Moschovitis and Anna Murray of tmg-emedia are on the forefront ...
- Hyper-Local & Mobile Data Demystified
Metrics Insider, Gabriel Cheng, Eli Portnoy - Wednesday, September 5, 2012
For the last decade hyper-local ads were the next big thing. Toda ...