- NCAA's March Madness Gets Big Digital Scores
MediaDailyNews, Wayne Friedman - Tuesday, March 26, 2013
Live streaming video activity continues to rack up soaring results over ...
- We Are All Data Scientists Now (Even You)!
Online Spin, Cory Treffiletti - Wednesday, March 27, 2013
Your titles may not represent it, but almost everyone in the marketi ...
- Getting In The Flow State At The ARF Re:Think 2013
TV Board, Charlene Weisler - Wednesday, March 27, 2013
One of the best research-oriented conferences in the industry is the A ...
- Nielsen Expects To Add iPad Ratings By End Of Year
Around the Net In Media, Phyllis Fine - Tuesday, March 26, 2013
"Comcast has helped Nielsen get over a major hurdle on the ro ...
- Programmatic Buying Meets Attributed Metrics: A Match Made With Big Data
Metrics Insider, Anto Chittilappilly - Tuesday, March 26, 2013
One of the latest trends in today's digital marketing ecosystem involves t ...
- comScore Formally Debuts Multi-Platform Ratings
Online Media Daily, Mark Walsh - Monday, March 25, 2013
comScore's Media Metrix Multi-Platform reporting aims to provide a more complete vi ...
- Video's Changing Metrics Landscape
Video Insider, Vijay Rao - Friday, March 22, 2013
A year ago, the concept of replicating TV-like audience guarantees -- t ...
- TV, Twitter Share A Ratings Relationship
MediaDailyNews, Wayne Friedman - Wednesday, March 20, 2013
TV-related social media activity does have a relationship to TV ratings. B ...
- New Metrics Strengthen Evaluation Of Digital Impressions
Online Media Daily, Laurie Sullivan - Tuesday, March 19, 2013
The Interactive Advertising Bureau released specifications to support digital ad impressions throu ...
- Data Scientists Swim, Surf, Pick And Juggle
Metrics Insider, Victor Malachard - Friday, March 15, 2013
As mobile advertising specialists, we depend on the work of our da ...
- Meh! Marketers And Agencies Underwhelmed By Mobile Executions
Mobile Insider, Steve Smith - Thursday, March 7, 2013
Even marketers give themselves only average marks in their mobile executions, whi ...
- How Up-Lifting Was That In-App Brand Campaign, After All?
MoBlog, Steve Smith - Thursday, March 7, 2013
The familiar brand effect measurement regimen has been introduced into Nielsen's produ ...
- How To Become A Data-Centric Organization
Metrics Insider, Josh Dreller - Tuesday, March 5, 2013
Big Data is more than just a physical presence on a serve ...
- What's A Conversion? Accounting For The New Dance Of The Screens
MoBlog, Steve Smith - Monday, March 4, 2013
Expect to hear a lot about mobile "conversions" this year as markete ...