- UM Custom Content Uses AMP To Prove Brand Effectiveness
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
After months of working on the effort, UM's Custom Content division h ...
- Is Your Marketing Starting A Conversation?
Online Media Daily, Sean O'Neal - Tuesday, April 30, 2013
Each marketing effort must be evaluated using a combination of paid, own ...
- Outcast Taps Nielsen Media, Metrics Model
MediaDailyNews, Erik Sass - Wednesday, April 24, 2013
Outcast Media, which operates a digital out-of-home video network reaching consumers ...
- Industry Trend: Higher Expectations As Marketing Attribution Matures
Metrics Insider, Anto Chittilappilly - Thursday, April 25, 2013
As with any service, technology, or combination of both, the expectations ...
- Fox News Number 1 In Cable Ratings: First Time Since 2005
Around the Net In Media, Phyllis Fine - Wednesday, April 24, 2013
For the first time in almost a decade, Fox News Channel h ...
- Starcom MediaVest Group, ShareThis Expand Metrics Partnership
Online Media Daily, Steve McClellan - Wednesday, April 24, 2013
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as S ...
- Teaching The Old Dog Some New Tricks
Online Spin, Cory Treffiletti - Wednesday, April 24, 2013
"Business has only two functions: marketing and innovation." This quote is attribut ...
- Big-Data Issues Discussed At Conference
TV Board, Charlene Weisler - Thursday, April 25, 2013
Want to know what keeps CMOs awake at night? Call it reven ...
- Mag Bag: MAZ Gives Publishers Usage Data
MediaDailyNews, Erik Sass - Thursday, April 18, 2013
Magazine publishers that use the MAZ digital publishing platform are gaining acce ...
- Researchers, Stop Treating What People Say As If It's What People Really Do
Online Spin, Dave Morgan - Thursday, April 18, 2013
I'm tired of research companies presenting the results of what people s ...
- Out Of Chaos, The Path To Purchase
Metrics Insider, Yaakov Kimelfeld - Wednesday, April 17, 2013
There is one diagram that any marketer would be capable of sketchi ...
- TRA Licenses Nielsen Data
TV Board, Charlene Weisler - Thursday, April 11, 2013
TRA announced that it would begin to license Nielsen data, including ...
- Ad Creation, Native Style
Online Media Daily, Will Price - Friday, April 5, 2013
If you're not exploring native advertising, you run the risk that yo ...
- Data Is The Way To Go -- Except When It's Not
Online Spin, Kaila Colbin - Friday, April 5, 2013
In last week's column, I discussed what I called the disturbing dog ...
- Dynamic Logic To Track Mobile Ad Frequency
Online Media Daily, Mark Walsh - Wednesday, April 3, 2013
The latest version of Dynamic Logic's AdIndex for Mobile service can n ...
- Making Data Work
Programmatic Insider, Matthew Greitzer - Wednesday, April 3, 2013
Conventional wisdom holds that using third-party data for ad targeting is n ...
- Advertisers, Agencies: It's OK To Pay For Completed T/V Ad Views!
Video Insider, John R. Osborn - Wednesday, April 3, 2013
At my local vegetable stand, I don't buy produce based on cheape ...
- Social Media Conundrum -"What's Next?"
Online Media Daily, Sarah Reilly - Tuesday, April 2, 2013
In an environment where data, performance analytics and attribution are essential, h ...