- BlackArrow Helps Cablers Monetize Ads Cross-Platform
MediaDailyNews, David Goetzl - Thursday, May 30, 2013
BlackArrow, which counts Comcast and Time Warner Cable among its investors a ...
- Measurement Challenges Abound As Marketing Ecosystem Evolves
Metrics Insider, Anto Chittilappilly - Tuesday, May 28, 2013
In a figurative battle of tug of war, today's most innovative a ...
- Turner's Wakshlag: TV Creates 'Frankenmetrics,' Needs Focus
Around the Net In Media, Phyllis Fine - Friday, May 24, 2013
Turner Broadcasting System chief research officer Jack Wakshlag said the TV indust ...
- Google Releases Self-Serve Display Benchmark Tool
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Google introduced a tool Wednesday that lets brand marketers and agencies pu ...
- Video Drives Up To 35% Sales Bump For CPG Brands
Video Insider, Daisy Whitney - Thursday, May 23, 2013
When it comes to online video, marketers naturally want to know ...
- Viewability And RTB: Notes On The Larger Context
Metrics Insider, Sherrill Mane, Brendan Riordan-Butterworth - Tuesday, May 21, 2013
In a May 8 post, Alex White makes some good points abo ...
- Tech That Secures Quality Content Will Drive Brands, Platforms
Online Media Daily, Laurie Sullivan - Wednesday, May 15, 2013
The increase in the quality of content produced and served up acro ...
- Attribute That!
Metrics Insider, Yaakov Kimelfeld - Tuesday, May 14, 2013
Attribution modeling or path-to-purchase analysis? These concepts are often used in t ...
- WPP's Sorrell Favors Revising C3 System, Taking Media Risks
MediaDailyNews, Steve McClellan - Friday, May 10, 2013
Departing from the stand his company has taken on the issue, W ...
- Engagement: 'Dead' Walks Off With Top TV Ranking
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
AMC's "Walking Dead" doesn't break the top-50 list in the Nielsen rating ...
- What Marketers Can Teach Each Other About Metrics
Marketing Daily, Ben Plomion - Wednesday, May 8, 2013
Too often, we view direct marketing and brand marketing as entirely separa ...
- Bring On Good Measurement!
Metrics Insider, Jay Habegger - Wednesday, May 8, 2013
Online advertisers are blinding themselves. And they're doing it on purpose. T ...
- Breaking Down Barriers To Drive Better Performance
Marketing Daily, Michael Leeds - Friday, May 3, 2013
Key performance indicators that measure and reflect the execution of production process ...
- Mobile Ads Jump In 1st Q; Presage Rest of Year
Research Brief, Jack Loechner - Friday, May 3, 2013
According to the recently released Mobile Advertising Marketplace Report from MoPub, showcasi ...
- Better Safe Than Sorry
Metrics Insider, Sherrill Mane - Thursday, May 2, 2013
After months of writing and speaking about Making Measurement Makes Sense (3MS ...
- Live By The Data, Die By The Data
Search & Performance Insider, Gord Hotchkiss - Thursday, May 2, 2013
While the Search Insiders tear up the stage in Amelia Island, Fla ...
- Cross-Platform Measurement, With Help From CIMM
TV Board, Charlene Weisler - Thursday, May 2, 2013
One of the most frenetic areas of measurement development today is ...
- The Truths Your Email Metrics Don't Reveal
Email Insider, Mike May - Wednesday, May 1, 2013
When you read the latest email statistic as it comes through yo ...