- Three Prerequisites To Successful Cross-Channel Optimization
Metrics Insider, Anto Chittilappilly - Tuesday, July 30, 2013
I have a friend who started taking a night class several mont ...
- The Sun, The Store, The Internet, & Thinking Like Retailers
Metrics Insider, Sherrill Mane - Wednesday, July 24, 2013
Thinking seasonally this summer, the IAB recently released a study on t ...
- How Big Data's Complexity Changes The Role Of Today's CMO
Metrics Insider, Eric Porres - Wednesday, July 17, 2013
The unprecedented tsunami of data available to marketers has dramatically changed digit ...
- Rob Frydlewicz Observes & Reports The Weather -- Using Big Data
TV Board, Charlene Weisler - Wednesday, July 17, 2013
A recent article in CIO magazine titled "How to Profit From t ...
- Marketing Mix Modeling On Trial
MediaDailyNews, Joy Joseph, Patrick Moriarty - Monday, July 15, 2013
Marketing mix modeling (MMX) has largely become the de facto measurement approa ...
- Display Ad Share Drops, Uncertain Viewability, Metrics Blamed
Online Media Daily, Gavin O'Malley - Friday, July 12, 2013
Despite its promise as a superior display ad metric, "viewability" remains ...
- The Ill-Defined Problem Of Attribution
Search & Performance Insider, Gord Hotchkiss - Thursday, July 11, 2013
For the past few years, I've sat on the board of ...
- Quantifying Marketing: Q&A With eMarketing Strategy's Ruth Stevens
TV Board, Charlene Weisler - Tuesday, July 9, 2013
After stints at IBM and Time Warner, Ruth Stevens launched eMarketing Strateg ...