- Time For News Organizations To Ban Analytics
Online Spin, Kaila Colbin - Friday, August 30, 2013
Last week, on a Facebook Page I manage, I posted a li ...
- The Unbearable Lightness Of Branding
Metrics Insider, Yaakov Kimelfeld - Tuesday, August 27, 2013
If your day job involves creating, defending or presenting a media pl ...
- Mobile Metrics Still Lack Consistency
Online Media Daily, Mark Walsh - Wednesday, August 21, 2013
A lack of standard metrics in mobile is often cited as o ...
- Piecing Together Mobile Analytics Still Too Complicated For Most Brands
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Marketers continue to struggle with mobile analytics. While many brands already ha ...
- Seeing Viewability Clearly
Metrics Insider, Sherrill Mane - Monday, August 19, 2013
As the ecosystem continues to transition to a viewable display advertising curren ...
- Leveraging Your Best Data To Drive Ad Sales
Publishing Insider, Andrew Rutledge - Thursday, August 15, 2013
If you're an online publisher, chances are you're inundated with data fr ...
- Number Of Video Ads Jumps In Q2
Video Insider, Daisy Whitney - Thursday, August 15, 2013
Video advertising is alive and well. The number of online video ...
- Now Trending: Trending Data
Metrics Insider, Sveta Doucet - Tuesday, August 13, 2013
Despite its appeal, many marketers struggle to unlock the value and potenti ...
- Reduce Unmeasurable Inventory Now: Viewable-Impression Standard Coming
Metrics Insider, George Ivie, Steve Sullivan - Monday, August 12, 2013
If you rely on ad impressions, measure ad impressions or otherwise b ...
- Scripps Networks Interactive Signs With Rentrak
MediaDailyNews, David Goetzl - Wednesday, August 7, 2013
Scripps Networks Interactive, which operates the Food Network and HGTV, has sign ...
- Revisiting Return On Rank: The Ultimate SEO KPI?
Metrics Insider, Ryan DeShazer - Wednesday, August 7, 2013
Last August I wrote a column over on the Search Insider blo ...
- Facebook Ads Undervalued In Attribution Models
Online Media Daily, Laurie Sullivan - Thursday, August 1, 2013
Many marketers already know that flaws exist in ad measurement attribution model ...