- Cross-Platform Measurement's Leap Forward
MediaDailyNews, Charlene Weisler - Wednesday, February 26, 2014
The cross-platform measurement market is awash with various solutions, but none ab ...
- Fighting Online Ad Fraud With More Sophisticated Metrics
Metrics Insider, Anto Chittilappilly - Tuesday, February 25, 2014
While most marketers are familiar with the concept of online advertising frau ...
- Apple Buys App Start-Up Burstly
Mobile Marketing Daily, Gavin O'Malley - Friday, February 21, 2014
Appealing to mobile developers, Apple has acquired app testing and advertising softwa ...
- Advertisers And Agencies: Do You Want To Be At The Table, Or On The Menu?
Online Spin, Maarten Albarda - Monday, February 24, 2014
Dear all: How are you? As you know, I love you a ...
- The Anatomy Of The Programmatic Marketplace, Revealed By The Herfindahl Index
RTBlog, Tyler Loechner - Monday, February 24, 2014
Turn, a demand-side platform (DSP), put its team of data scientists ...
- What's Next: Viewability, Reach, Engagement And Brand Marketing
Metrics Insider, Sherrill Mane - Thursday, February 20, 2014
When the ANA, the 4A's and the IAB came together to crea ...
- Shouldn't Brand Marketers Aim For Data And Targeting Accuracy?
Online Spin, Cory Treffiletti - Wednesday, February 19, 2014
"Fast is fine, but accuracy is important." That quote is attributed ...
- Google's Embrace Of Non-Google Metrics Major Step For Digital Ads
Metrics Insider, Joe Nunziante - Thursday, February 13, 2014
The news, announced this week, of Google and comScore parnering on metri ...
- The Trouble With Legacy Attribution In An RTB World
Programmatic Insider, Lori Dekker - Thursday, February 13, 2014
Most attribution approaches are stuck in the past, based on metrics a ...
- comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metri ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- Listen Up, Marketers - Email Personalization Should Reach Across Platforms
Email Marketing Daily, Laurie Sullivan - Thursday, February 6, 2014
Marketers may listen to consumers, but they don't often hear them. On ...
- App Analytics Firm Localytics Raises $17 Million
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Mobile app analytics and marketing platform Localytics on Tuesday announced securing $ ...