- MRC Explains Waiting Period For Video's New 2-Second Rule
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
The Media Rating Council, which Monday officially authorized "viewable" metrics as t ...
- Updated: Rating Council Lifts Lid On 'Viewability,' Establishes Common Online Ad Currency
MediaDailyNews, Joe Mandese - Monday, March 31, 2014
In a move that effectively establishes "viewable" impressions as the currency f ...
- Instagram Now Bigger Than Twitter On Mobile -- And Why That Doesn't Matter
Online Spin, Maarten Albarda - Monday, March 31, 2014
Nielsen created ripples last week when it released data showing that Instagr ...
- Letting the Foxes into Journalism's Hen(Hedgehog)house
Search & Performance Insider, Gord Hotchkiss - Thursday, March 27, 2014
I am rooting for Nate Silver and fivethirtyeight.com, his latest attempt ...
- LinkedIn Rolls Out Tools To Measure Content Marketing Influence
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
LinkedIn is releasing content analytics tools Thursday that go beyond reporting ...
- The Future of Online Publishers: Three Key Trends
Metrics Insider, Anto Chittilappilly - Tuesday, March 25, 2014
Last month, a spotlight presentation at the iMedia Brand Summit highlighted ...
- Are Metrics Killing News Media?
Around the Net In Media, Gavin O'Malley - Monday, March 24, 2014
With just a dash of disdain, David Carr concedes that metrics-driven med ...
- So Close, You Can Almost See It: Viewability
Metrics Insider, Sherrill Mane - Wednesday, March 19, 2014
Digital advertising currency is on the threshold of a major transformation. T ...
- Amscreen Technology To Keep An Eye On Audiences
Around the Net In MAD London, Sean Hargrave - Tuesday, March 18, 2014
Amscreen claims that technology which recognises and categorizes who is looking ...
- TVB Claims Local TV Metric Equals National Ratings Metric
MediaDailyNews, Wayne Friedman - Monday, March 17, 2014
Pushing for TV advertisers to include paying for local time-shifted TV viewin ...
- Traffic Of Good Intent: A Learned Perspective On Quality Traffic
Metrics Insider, Dick Bennett - Wednesday, March 12, 2014
I recently attended the IAB Annual Leadership Conference, where one of t ...
- New IAB Glossary Limits 'View,' Defines 'Skip' (As In Ads)
Online Video Daily, P.J. Bednarski - Tuesday, March 11, 2014
For the first time since 2008, the IAB updated its Digital Vid ...
- Time, Not Click, Is Where Luxury Brands Need To Turn
Engage:Affluent, Andre Parreira - Thursday, March 6, 2014
Considering how advanced the technology is today in so many aspects ...
- Despite Digital Hype, Advertisers Lag Customers
MediaDailyNews, Stephen R. Fajen - Wednesday, March 5, 2014
It took 50 years for television to consume the nearly 4 1 ...
- Triton Wins MRC Accreditation For Local Streaming Metrics
MediaDailyNews, Erik Sass - Tuesday, March 4, 2014
The Media Rating Council has granted Triton Digital accreditation for Webcast Metri ...
- The Accountability Gap: Can Offline Sales Actually Be Linked To Digital Ads?
Metrics Insider, Abraham Snyder - Tuesday, March 4, 2014
There has always been this wide chasm between what clients think ...