- A Digital Media 'Manifesto'
MAD London, Andy Oakes - Friday, May 30, 2014
Various links in the buying chain have pointed at each other ...
- Digitization Of Media Requires New Ways To Measure Marketing's Worth
Metrics Insider, Anto Chittilappilly - Friday, May 30, 2014
For marketers, the shift to digitization has significantly altered the media planni ...
- Defining Your Key Performance Indicators
Email Insider, Kara Trivunovic - Tuesday, May 27, 2014
During MediaPost's Email Insider Summit in April, I had the pleasure ...
- How To Determine If Facebook's Video Ads Are Worth The Cost
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
Stuart Smith, client services director at Mediaocean, mulls the "opportunity" to spe ...
- Of Media And Measurement
MAD London, Andy Oakes - Friday, May 23, 2014
What are we to believe, and consequently, what do measurement companies ne ...
- FT Working On Time-Based Metric For Display
Around the Net In MAD London, Sean Hargrave - Thursday, May 22, 2014
Digital's viewability issue has prompted "The Financial Times" to work trading advertisi ...
- Overcoming Obstacles To Relevant Marketing
Email Insider, Mark Klein - Wednesday, May 21, 2014
There are several different names for relevant marketing: personalized marketing, individualized marketin ...
- Thinknear Bows Location Accuracy Index For Mobile Ads
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Location data is the "killer app" of mobile advertising and marketing, b ...
- Big Data, Small Data, Smart Data
Metrics Insider, Yoav Naveh - Tuesday, May 20, 2014
Big Data is one of the most trending buzzwords -- and perha ...
- Unified Reporting For Video: Beyond Scotch-Tape & Glue
Video Insider, Jen Sargent - Tuesday, May 20, 2014
Advertisers and publishers alike are embracing the concept of multiplatform video campaign ...
- 6 Mobile App Myths That Should Be Retired Immediately
Mobile Marketing Daily, Raj Aggarwal - Monday, May 19, 2014
Mobile may no longer be new, but it's still uncharted territory f ...
- IPG's Mediabrands: 'We'll Keep Score With comScore'
MAD, Larissa Faw - Friday, May 16, 2014
Score one for comScore in its battle for dominance of Madison Avenue ...
- Facebook Video Analytics: From Subpar To Competitive?
Video Insider, Rob Kurfehs - Friday, May 16, 2014
For Facebook to be a serious player in video advertising, media buye ...
- The Measurement Mosaic
Engage:Hispanics, Roberto Siewczynski - Thursday, May 15, 2014
In shopper marketing, we live or die on "sell-in" and sell-through." ...
- The Future of Mobile Ad Sales: Change, As Usual
Metrics Insider, Joe Laszlo - Wednesday, May 14, 2014
What's next with mobile? It's a question that all of us a ...
- Data Meets TV, And They Get Along
Audience Buying Insider, Justin Evans - Friday, May 9, 2014
TV can't adapt. Digital will inherit the earth. That was the thinki ...
- Cross-Platform Measurement Solutions
Metrics Insider, Charlene Weisler - Wednesday, May 7, 2014
There has never been a better time to explore solutions for cross-platfo ...
- Attribution And 'The Matrix' Trilogy
Online Spin, Cory Treffiletti - Wednesday, May 7, 2014
Understanding attribution is sort of like trying to sit down and wat ...
- Facebook To Roll Out New Video Metrics
Social Media & Marketing Daily, Mark Walsh - Monday, May 5, 2014
Facebook on Monday announced new metrics for videos (paid and organic) upload ...
- Making Sense Of Data
Email Insider, David Baker - Monday, May 5, 2014
This quote spurred me to think this past week: "He uses statisti ...