- Hey, Enough Focus On Creativity. Give Me More Investment In Metrics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 26, 2014
Michael Schrage gets on a soapbox calling advertising creativity "a bit ...
- ComScore Pushes Unified Video Measurement
Video Insider, Daisy Whitney - Wednesday, June 25, 2014
In a quest for better metrics, comScore is pitching a new measureme ...
- Cross-Device Measurement: New Rules Of The Road
Metrics Insider, Anto Chittilappilly - Tuesday, June 24, 2014
From mobile phones and tablets to laptops and desktops, today's consumers a ...
- How Cross-Platform Video Plans Can Optimize Reach Today
Video Insider, John R. Osborn - Tuesday, June 24, 2014
Yesterday I ran across a sponsored advertorial piece that included the questi ...
- Break Down Measurement Silos And Get with the Program-matic
MediaDailyNews, Charlene Weisler - Tuesday, June 17, 2014
Two hot topics swirling around the media industry today -- cross-platform measureme ...
- Nielsen Finds Radio Ratings Mischief In L.A.
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
An employee of a Los Angeles Spanish-language radio station owned by Univisio ...
- Hearing Viewability
Metrics Insider, Sherrill Mane - Thursday, June 12, 2014
June 30 is almost here. That date is the next milestone ...
- Apples-to-Apples Measurement Will Unlock Cross-screen Investment
Video Insider, Paul Bremer - Thursday, June 12, 2014
Cross-screen marketing has officially become an imperative method for efficiently reaching t ...
- Watch How An Impression Gets Traded In 200 Milliseconds? (It Will Only Take You 135,000 Milliseconds)
Real-Time Daily, Joe Mandese - Tuesday, June 10, 2014
In a business known for its overwrought complexity, a programmatic marketplace provid ...
- Video: How Are We Going To Measure Digital's Fastest-Growing Ad Channel?
London Blog, Sean Hargrave - Wednesday, June 4, 2014
The value of online video advertising is set to double over t ...
- When More Data Is Too Much Data
Metrics Insider, Hagen Wenzek - Wednesday, June 4, 2014
As we are praising the opportunities to create more insights from B ...